Job Details
At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
Marketing Manager, Sr. Staff
Level: P5
About the Role:
We are seeing a growth-oriented, technical marketer to join our Growth Marketing Team. The Sr. Staff Marketing Manager will drive growth by building, measuring, optimizing and scaling a portfolio of paid media channels including Online Video, Paid Search, Paid Social, Display and SEO. This is an exciting opportunity to help build the foundation for growth marketing at http://Realtor.com that has a direct impact on company KPIs.
Responsibilities:
- Lead growth and optimization strategy & media planning across Paid Media Channels
- Aggressively grow a substantial monthly spend while maintaining RoAS
- Use SQL to deliver data insights and reporting
- Monitor and report out on key performance metrics
- Develop hypotheses and implement testing strategies to drive growth using creative/copy, LPO, audience segmentation, ad placements, etc.
- Partner with analytics to identify performance trends and develop insights to help influence decisions for paid media strategy
- Influence cross functional teams to get things done and drive business results
Required Qualifications:
- Minimum 10 years of hands on experience managing paid media channels in-house and/or owned and optimized a complex program with proven results in influencing business outcomes or 3 years of relevant work experience with post grad degree
- Comfortable writing and working with complex queries in SQL
- Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, DSP, SA360, Kenshoo, Adobe Ad Cloud
- Experience with web analytics software such as Adobe Analytics or Google Analytics
- Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and RoAS
- Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
- BA/BS in marketing, business, economics, or related field
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
