Role & Responsibilities:

As the Product Marketing Specialist, you will be responsible for:

• Developing clear, differentiated, and compelling product positioning, messaging, and value propositions that resonate with our target personas.
• Translating complex technical features into clear, benefit-oriented stories and content for various audiences.
• Serving as the  expert on our target market, competition, and customer needs, conducting market research, win/loss analysis, and competitive teardowns.
• Working closely with the geo marketing teams to develop marketing campaigns (emails, webinars, ads, etc.) that drive awareness, adoption, and revenue.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in Product Marketing, preferably within a B2B SaaS or software company.
• Proven track record of successfully bringing new products or features to market.
• Exceptional written and verbal communication skills, with a portfolio of high-quality content and presentations.
• Strong analytical skills and a data-driven approach to measuring GTM effectiveness and product performance.
• Ability to work cross-functionally and influence stakeholders without direct authority.
• Proficiency with modern marketing technology.