Senior Integrated Marketing Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.  

Make an impact!:

The Integrated Marketing team is responsible for owning the end – to – end brand strategy, planning, and execution of key initiatives for Expedia, Hotels.com and Vrbo. In this role you will work on our Expedia brand, leading or supporting global campaigns, such as big brand moments (e.g. mass brand advertising & integrated marketing campaigns), cultural or seasonal campaigns, global sponsorships or entertainment partnerships – bringing together global strategy and local market insight to deliver breakthrough work and measurable business impact. You will serve as a subject matter expert for the business or region you support.  

In this role, you will: 

Strategy & Planning 

• Partner with your senior leadership team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals.

• Collaborate with partner teams, including your marketing marketplace lead counterparts, GM, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go – to – market plans. 

• Think globally and act locally – partnering with international marketplace marketing leads, and market business teams to ensure global campaign strategy clearly connects back to local market insights, opportunities, and goals.

Campaign Development & Execution 

• Support cross – functional execution of brand campaigns – from big moments like new product launches to always – on programs or local activations.

• Lead the day – to – day management of creative and media assets in partnership with internal teams and external agencies. 

• Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and is adapted appropriately for channel and region. 

Collaboration & Influence 

• Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media  

• Maintain up – to – date statuses of your projects; contribute to reports shared with leadership and cross – functional partners. 

• Support Directors and Senior Directors with delivering all brand campaigns at a high bar. 

Performance & Insights 

• Ensure delivery on campaign goals and work with analytics and media teams to track performance. 

• Own the measurement plan in partnership with Analytics & Insights – defining campaign goals, objectives, and success metrics upfront.

• Understand insights data and how to use it to optimize campaigns and inform future initiatives and continuous improvements. 

Experience and qualifications:  

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 

• Proven experience (9+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning. 

• History of data – driven brand strategies from vision to development across the full funnel of marketing channels. 

• Highly organized and able to juggle multiple projects, initiatives and competing priorities. 

• Ability to interpret analytics and derive actionable insights. 

• Experience in understanding and delivering on KPIs.  

• Proven results in delivering business value through brand strategies. 

• Exceptional communication, presentation, and interpersonal abilities. 

• Passion for innovation, creativity, and staying ahead of industry and cultural trends to create breakthrough campaigns.