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Job details
Job Requisition ID #
Position Overview
The Alliance Partner Marketing Manager owns the planning and execution of joint go-to-market (GTM) programs with strategic alliance partners, including major cloud and platform partners (AWS) whose technologies and solutions extend Autodesk’s platform and industry offerings.
This role works closely with Alliance Management, Industry Marketing, Demand Generation, and Sales teams to bring joint solutions to market through integrated co-marketing programs that drive awareness, adoption, and measurable pipeline impact.
Success in this role is defined by strong partner collaboration, high-quality GTM execution, and contribution to pipeline and revenue outcomes.
Responsibilities
Own the planning and execution of joint go-to-market programs with strategic alliance partners, aligned to shared business objectives and target audiences
Translate alliance strategy into integrated co-marketing plans, campaigns, and launches that clearly position joint solutions and use cases
Partner closely with Alliance Management and Industry Marketing to align messaging, positioning, and industry-specific value propositions
Plan and execute co-branded campaigns, promotions, and launches aligned to strategic cloud alliances and marketplaces
Develop and scale marketing motions across cloud marketplaces (e.g., AWS Marketplace), including co-sell, referral, and marketplace-driven demand programs
Serve as the primary marketing point of contact for assigned alliance partners, managing joint planning, execution, timelines, and approvals
Coordinate cross-functionally with partner marketing teams, demand generation, and sales to ensure effective execution and field readiness
Ensure consistency and brand alignment across all joint marketing assets and programs
Track, analyze, and report on program performance, including engagement, pipeline contribution, and sourced opportunities
Use performance insights to optimize GTM programs and continuously improve alliance marketing effectiveness
Contribute to partner planning, quarterly reviews, and the evolution of alliance marketing best practices and processes
Minimum Qualifications
5+ years of experience in Alliance or Platform & Marketplace marketing, preferably in SaaS or technology environments
Proven experience executing joint go-to-market and co-marketing programs with strategic partners
Comfort working with large, complex partner organizations and their marketing and sales teams
Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously
Experience connecting marketing programs to pipeline and revenue outcomes using data and performance metrics
Excellent written and verbal communication skills
Ability to operate effectively in a cross-functional, matrixed organization
Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience
Willingness to travel up to 25%
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About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency
Equal Employment Opportunity
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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