Director, B2B Growth Marketing

About the team

As a Growth Marketing leader on the Agent Marketing team, you’ll help real estate agents unlock the full value of Zillow’s products and services so they can grow their businesses with confidence. This team is essential to the success of Zillow’s agent ecosystem, and the B2B Growth Marketing leader will shape how we attract, empower, and elevate the top agents who drive our business forward.

About the role

The Director of B2B Growth Marketing will shape the growth engine for our most valuable customers, defining how they discover, adopt, and scale our products. This is a rare opportunity to build a high-impact marketing function from the ground up and influence both product direction and revenue strategy.

You will get to

• Own the growth engine by designing and executing multi-channel demand generation campaigns that target, engage, and convert our highest-value Ideal Customer Profile and strategic accounts.

• Build and scale an advanced Account-Based Marketing (ABM) practice that includes account prioritization, personalized campaigns, intent-driven outreach, executive-level engagement, and cross-functional orchestration with sales and customer success.

• Elevate B2B growth beyond traditional demand generation by infusing creativity and innovation into B2B growth - concepting and piloting standout go-to-market ideas across channels, storytelling, experiences, and engagement models that cut through the noise and capture the attention of high-performing agents and teams.

• Drive post-acquisition adoption and expansion campaigns (onboarding, nurture, upsell, cross-sell) that accelerate product activation, value realization for customers, and long-term usage within our strategic customers.

• Develop and manage key performance metrics across the acquisition funnel and customer engagement journey, and continuously optimize campaigns based on data, insights,s and ROI.

• Partner closely with Sales, Customer Success, and Sales Operations to ensure seamless lead handoff, pipeline acceleration, and adoption/usage of our products within acquired accounts.

• Lead and mentor a high-performing team focused on strategic account B2B acquisition & adoption, fostering a test-and-learn culture, rigorous experimentation, and strong cross-team collaboration.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $187,500.00 - $299,500.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $178,100.00 - $284,500.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 10+ years experience leading B2B growth or revenue marketing function for enterprise/top-tier accounts (especially SaaS/technology), including demand generation and account-based marketing. 
  Strong experience with account-based marketing strategies and executing campaigns tailored to specific accounts/personas. 
  Creative growth thinker who challenges standard B2B approaches and combines original ideas with data to unlock new ways of engaging and influencing high-performing agents
  Proven success driving revenue outcomes for SaaS companies
  Deep expertise in demand generation tools, metrics, and full-funnel performance measurement. 
  Solid ability to collaborate with our frontline teams to align marketing efforts with business goals and customer success. 
  Experience running experiments (A/B testing, funnel optimization), and translating insights into action. 
  Excellent communication and leadership skills; ability to build, lead, and inspire a cross-functional team. 
  Experience working in a dynamic, growth-oriented environment — comfortable balancing strategic thinking and hands-on execution.
   

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.