Job details
We are looking for a CRM & Direct to Consumer (DTC) Senior Manager with strong experience in customer lifecycle management, retention, and growth strategies to lead CRM initiatives for both direct consumers and strategic partners. This person will be responsible for building, executing, and optimizing CRM campaigns, with the goal of improving acquisition, activation, engagement, reducing churn, and driving transactional growth.
The ideal candidate is both strategic and hands-on, with a deep understanding of consumer journeys, segmentation, first-party data activation, and the integration of CRM into broader marketing initiatives. Experience working with CRM for clients is needed.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualifications:
8 years of work experience in CRM with proven revenues. E-commerce experience is a plus.
Bachelor's degree required in quantitative field marketing and or business administration.
Preferred Qualifications:
Very strong verbal and written communication skills. Fluent English.
Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills.
Strong CRM leadership expertise, building and activating, Adobe suite a plus.
Marketing strong experience. Marketing savvy and experience understanding the full marketing life cycle and interface with other consumer touch points such as media campaigns and promotions.
Experience in monetization of 1st party and D2C platforms.
Experience in ecommerce a plus.
Experience connecting with call center and other consumer answering tools.
Experience conducting usability and AB tests.
Put consumer experience ahead of every decision you make. Subject Matter Expertise in web, mobile consume experience, content, and technology to deliver on that vision.
Strategic business perspective with technical background
Capacity to lead technology teams on building and improving consumer centric digital programs
Proven digital marketing experience and knowledge of CRM tools
Substantial problem-solving ability with strategic focus on impacting ROI
Strong interpersonal abilities to drive change within multiple stakeholders and orgs.
Multi-functional project management and strategy development skills, ability to manage deliverables and to coordinate, collaborate, and demonstrate results to other Visa divisions, financial institutions, merchants, and potential alliance partners
Excellent communication, storytelling, and presentation skills. Ability to successfully communicate with and engage different audiences.
Be able to negotiate with key stakeholders, IT, agencies and discuss in very simple terminology so all audiences understand.
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Required Skills
