Senior Global Loyalty Incentives Manager
Job details
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Senior Global Loyalty Incentives Manager
About the team
The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program.
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
Expedia Group is looking for a passionate and commercially minded CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. In this senior manager role, you will own large scale, targeted loyalty incentives across core Expedia Group brands, with direct accountability for delivering commercial targets.
You will partner closely with cross-functional teams to develop and deliver compelling loyalty incentive strategies, as a lever to drive incremental purchases across the traveller lifecycle and support broader brand and business priorities. You will continuously evolve these to unlock new opportunities, from adopting automation for scale to working with machine learning scientists for innovation.
What you'll do:
Own and design loyalty incentive strategies designed to capture share of wallet and drive incremental bookings and repeat from loyalty members across core Expedia Group brands.
Manage a multi-million-dollar budget - leading annual, quarterly, and campaign-level forecasting and business casing to deliver against commercial objectives and brand-specific targets.
Align and communicate strategy, plans, and results to senior leadership across Traveler Engagement and Loyalty, Brand Business Operations, and other Expedia Group teams, turning complex data into clear narratives and recommendations.
Act as CRM business lead on select cross-functional initiatives, shaping problem statements, defining priorities based on impact and feasibility, and ensuring alignment to business strategies, readiness, and traveler experience.
Define and implement data-driven strategies to enhance loyalty incentive campaigns, balancing large scale with audience segmentation and targeting to maximise commercial impact. Leverage experimentation, performance analysis, and scaled adoption of modelling and machine learning to continuously improve performance and grow impact.
Define CRM channel strategy and tactics (across email, push, in-product placements) for key target segments and ensure a cohesive E2E traveler experience from briefing through sign-off and launch.
Lead end-to-end campaign development for CRM placements and incentives, in close collaboration with cross-functional teams, including Creative, Production, Capabilities, Finance and Analytics.
Who you are:
8+ years’ experience in a marketing or commercial role, preferably in the e-commerce and/or online marketing space, and/or with meaningful exposure to lifecycle CRM and loyalty incentives.
Proficient at structuring complex or broad problems to develop marketing strategies, applying systems thinking to develop sustainable solutions that can expand beyond your immediate remit.
Excellent analytical skills and mindset, with a proven ability to define marketing strategies supported by machine learning models, data and experimentation.
Skilled at building relationships and influencing stakeholders at all levels, with a track record of driving delivery through cross-functional teams.
Demonstratable ability to balance big picture thinking with strong attention to detail when managing complex, time-sensitive projects.
Strong business and commercial acumen, with expertise in budget management and ROI assessment
Operate as a highly independent, influential individual contributor who leads complex initiatives, shapes strategy, and mentors others.
Bachelor's or Master’s degree in Marketing, Business, Economics a plus
Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.