Associate Marketing Communications Manager (Hybrid)

*This will be a hybrid role to our Portage, MI office, with the expectation to be onsite at least 2-3 days/week

​As the Associate Marketing Communications Manager, you will coordinate the development of advertising/marketing communications materials to effectively represent the products, services, brands, and/or the organization to customers and prospects. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services, and brands. 

What you will do:

• Assess competitive insights and adjust messaging, strategy, and tactics
• Develop persuasive, benefit-driven messaging for different customer groups in alignment with their needs
• Write and communicate key documents: business reviews, marketing strategies, proposals, and recommendations
• Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Assist in the development and execution of Commercialization Plans for launches and Annual Marketing Plans
• Apply clinical knowledge in combination with technical knowledge to develop unique and enticing assets for the sales team
• Ability to identify sales needs based on feedback and the current landscape
• Leads, develops, and executes communication strategies that drive the strategic plan for the product and/or portfolio
• Leverage the different marketing channel strategies and make strategic channel decisions based upon ROI, and track the impact
• · Write and edit publishing materials, scripts, or other communication media
• · Lead with assistance in the development of marketing copy or promotional text for specific types of publications
• · Analyze own assignments and work environment for creative changes
• · Contribute to and encourage new ideas; builds on suggestions of others
• · Make oral presentations and write reports needed for own work. Receive feedback without defensiveness and use it for improvement.
• · Prepare and deliver formal presentations internally and externally
• · Organize key points and supporting information for a topic as appropriate for the audience
• · Experiment with new and innovative concepts and design principles to maximize impact
• · Explain common design problems and potential considerations
• · Develop potential alternative delivery mechanisms for internal communications
• · Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• · Lead cross-divisional collaboration to align on key events/tradeshows. Manage and maintain show calendar and budget. Lead ROI program that includes tracking leads post-show.

What you need (Required):

• Bachelor's degree
• 6+ years of professional work experience

Preferred:

• 3+ years in Med device/regulated industry
• Experience developing omnichannel communication plans and supporting tactics for product launches
• Agency management
• Experience working within a large matrixed organization
• Experience with Canva, Adobe Suite, and marketing communications design tools
• Microsoft Office suite