Senior CRM Performance Analyst
Job details
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Senior CRM Performance Analyst
Introduction to the Team
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
The Senior Analyst – CRM Performance Data will play an integral role in is a key contributor in transforming customer data into actionable insights. This will include ownership of accurate and timely commercial reporting supported by performance insights to identify drivers, opportunities and risks to optimize lifecycle communications, and improving member engagement across the Expedia Brands.
In this role, you will:
Provide stakeholders with accurate and timely reporting and insights across CRM performance, customer behavior, and marketing effectiveness.
Support and conduct analyses on customer satisfaction, loyalty performance, and market and business metrics.
Develop a deep understanding of applied analytical methods, modelling techniques and performance measurement frameworks to support delivery of actionable data insight.
Communicate insights clearly and concisely to both technical and nontechnical audiences.
Produce well-structured reports, dashboards, and presentations to support business decision-making.
Assist in evaluating team resource needs and identifying opportunities to reduce duplication and optimize workload distribution.
Demonstrate curiosity, rigor, and a proactive approach to raising the quality of insights delivered.
Experience and Qualifications:
At least 5 years’ experience in similar role essential with ability to demonstrate ability to deliver commercial performance improvement from data-driven insights.
Bachelor’s or Master’s degree, or equivalent experience.
Functional & Technical Skills:
Advanced capability with spreadsheet tools (e.g., pivot tables, complex formulas, data manipulation).
Able to interpret CRM and trading performance KPIs & attribution models.
Strong grounding in marketing performance tracking techniques, including: Transaction attribution, forecasting, and test/learn measurement and optimization.
Skilled at translating analytical findings into clear, compelling stories for stakeholders.
Adept, structured problem-solver who supports a test-and-learn and data-driven decision making culture.
Proficient in Excel and PowerPoint, with the ability to produce high-quality reports and presentations from multiple data sources.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.