Job details
Position summary:
As a Senior Marketing Specialist, you will play a key role in building mid- to long-term growth strategies for the Mako SmartRobotics™ product portfolio that align with Stryker’s mission, vision, and values.
This role is responsible for developing new product launch strategies, annual marketing plans, and market development initiatives, including pricing strategies, to drive sustainable and profitable growth while achieving sales and operating income targets.
Essential duties & responsibilities: (detailed description)
Conduct market analysis and manage key business data to generate actionable insights and support data-driven business planning and financial projections.
Develop and execute new product launch strategies and annual marketing plans, including pricing strategy and multi-year business planning, to drive portfolio growth.
Drive commercial excellence by identifying customer needs, leveraging fact-based insights, and ensuring strong cross-functional alignment.
Develop core positioning and messaging and manage the product lifecycle, including key launches and portfolio optimization.
Establish and maintain relationships with KOLs and lead marketing programs to support market development and clinical adoption.
Collaborate closely with Sales, MPS, and the Implant business to ensure effective execution of marketing strategies.
Manage marketing budgets (NA, CER, samples) and oversee equipment and instrument planning, including inventory and forecasting.
Prepare key marketing documents and performance reports, ensuring compliance with internal guidelines and KMDIA requirements.
Education & special trainings:
Bachelor's degree in marketing, business, or related field preferred
English communication skill required
Proficiency in utilizing Microsoft Office products (PowerPoint, Outlook, Excel, Word, etc.)
Qualifications & experience:
Minimum 3 years of marketing experience
Experience in the healthcare industry preferred
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Strong verbal and written communication skills in English
Ability to manage multiple projects and meet deadlines
Strong analytical skills with the ability to interpret data and generate actionable insights
Effective communication and presentation skills
Physical & mental requirements:
Self-motivated with a proactive and positive attitude
Structured thinker with the ability to analyze data and translate insights into action
Strong sense of ownership with attention to detail and quality
Ability to prioritize tasks and manage workflow effectively in a dynamic environment
Strong team spirit with a collaborative mindset across cross-functional teams
