Manager, Portfolio Marketing - Neurosurgical

*This is a hybrid position to our Portage, MI office with the expectation to be on-site 3 days per week.

As the Manager, Portfolio Marketing, you will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. This occurs by discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. You will also be responsible for product life cycle management and maintaining the strength of the portfolio.

What you will do:

• Advise on the organization's major competitors for the Ultrasonics portfolio
• Anticipate and understand the different types of competition that will be faced in the future
• Monitor market activity, penetration and competitive wins or losses
• Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
• Build relationships with key opinion leaders and establish relationships with new thought leaders
• Analyze unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
• Translate customer input into unmet needs. Evaluate key assumptions and variables that factor into the conclusions of market research.
• Identify market trends and proactively adjust strategy based on the healthcare environment
• Raise coworkers' awareness of industry standards, practices, and guidelines
• Manage others to lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the NPDP process
• Lead the execution strategy for the defined portfolio
• Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment
• Partner with R&D to anticipate future ultrasonic needs and the strategic assets needed to compete
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
• Align customer acquisition or retention strategies to the broader portfolio strategy
• Align the portfolio segment strategy to the broader business strategy
• Create and recommend a category definition based on the strategic phase of the business
• Lead others in targeting customers based on total market potential and opportunity
• Continually monitor and communicate market trends to make recommendations on market opportunities and strategic focus
• Lead others to use appropriate benchmarks and document key assumptions when developing forecasts
• Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Manage price competition and ensure alignment with overall business unit pricing goals
• Monitor the effectiveness of all marketing channels and promotional campaigns
• Develop key criteria for evaluating business performance
• Participate in establishing company and industry best practices for business performance analysis

What you need (Required):

• Bachelor’s degree required
• 8+ years of work experience required
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Preferred Qualifications (Strongly desired):

• MBA preferred
• 5+ years of medical device or marketing experience preferred
• 2+ years of people management experience preferred
• previous experience within a clinical setting (operating room or lab)
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies