Job details
Supports the development and execution of the Patient Handling marketing strategy to drive growth, adoption, and differentiation of the Patient Handling portfolio. The role combines strategic brand work with hands‑on execution, cross‑functional collaboration, and data‑driven decision‑making in a highly regulated healthcare environment.
Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
• The Associate Brand Manager is the brand expert who supports the strategic direction and the execution for portfolio growth through (e.g. portfolio development) internal and external education strategies, European customer engagement campaigns and marketing campaign/ strategy.
• In alignment with global strategy, support the annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Support the execution of regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Education Manager and Brand Managers, identify internal training needs and create relevant content and training programs
• In collaboration with more senior Brand Managers, create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Support the branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
What you will need:
• Bachelor’s degree required
•4+ years of work experience required
Preferred Qualifications (Strongly desired):
• MBA preferred
• 3+ years medical device or marketing experience preferred
• Fluent in English
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
