Job details
Essential duties & responsibilities:
Competitive Insights
Knows the market positioning and strengths/weaknesses of key competitors.
Locates key recipients of marketing intelligence and information
Customer Insights
Describes the offerings of a product line and their primary features.
Customer Centric Development
Identifies critical customer needs and preferences.
Advocates on the customer's behalf.
Seeks help to support dissatisfied customers beyond own span of control.
Developing the Strategy and Marketing Plan
Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template
Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
Provides metrics and updates back to the larger group on applicable individual segments of the process.
Budgets
Responsible for achieving a budget target.
Explains the various purposes and uses of budgets.
Lists essential elements of a budget.
Value Prop Segmentation
Lends support and analytical help in segmentation work.
Works proactively with market research to collect customer insights for segmentation, targeting and positioning
Value Prop Targeting & Positioning
Identifies major initiatives, key issues, and benefits of product positioning.
Identifies factors that influence marketing strategy and positioning.
Identifies useful reasons to believe from the value proposition
Collaborates in the development of the target audience description.
Brand Stewardship
Identifies whether a product or brand name is a true product or portfolio (a brand that reflects the customer perspective).
Able to assess alignment of specific company projects or initiatives to the core competence.
Evidence Generation
Identifies key elements of the Value Proposition that require evidence.
Applies clinically proven claims to existing marketing programs.
Marketing Objective
Can generate alternative category definitions for the product or portfolio.
Identifies whether a business goal meets SMARTI criteria.
Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.
Source Volume and Strategic Objective
Defines each of the four customer groups of the product or portfolio: non-users, exclusive users, competitive users and multi-brand users.
Identifies each of the Big Picture strategic quadrants.
Develops an operational customer definition for the product or portfolio, including attitudes and behaviors.
Sales Distribution Channel
Identifies basic sales channels used by the organization.
Cites examples of sales channels for specific products, services or customers.
Applies market data, uses planning tools, and seeks expert opinions when analyzing channel strategies.
Sales Enablement
Is the Subject Matter Expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
Familiar with the field sales structure and the role of sales in the overall marketing mix.
Gathers information for documents such as presentations, proposals or product guides.
Demonstrates product features or applications to sales team or prospective clients.
Sales Training
Incorporate new products into ongoing sales/medical education curriculum
Supports the on-label use and promotion of all products.
Forecasting/IBP
Describes the concepts and importance of sales forecasting.
Able to translate a product forecast into a product demand plan.
Follows an organization's sales forecasting standards.
Assists in estimating sales trends in the market.
Supply Chain
Identifies goals and objectives of effective supply chain management.
Pricing
Identifies factors that influence marketing strategy and positioning.
Can conduct financial analysis for pricing (contribution, breakeven, profit pool calculations)
Communication Strategy
Understands the various types of communications objectives.
Identifies internal or external publications and sources of information that are relevant to the organization.
Identifies the various types and formats of communication that are commonly used outside of the organization.
Marketing Channel
Understands the difference between direct and indirect channels. Summarizes key features of common marketing channels.
Understands the different channel strategies and associated business implications.
Effectiveness Measurement
Familiar with marketing metrics for the product or portfolio and the department.
Uses appropriate KPIs to track results.
Provides examples of business measurements used in own area.
Identifies methods used to capture and communicate measurements.
Customer Satisfaction
Understands and educates sales on customer complaint process.
Tracks existing KPIs and report back to the organization.
Shares basic customer satisfaction input trends with the salesforce.
Business Analytics
Describes key aspects and benefits of business analytics.
Explains measurements of business performance and how to identify trends.
Other
Works on complex problems, applying experience and learnings.
Demonstrates ownership and prioritizes work with minimal supervision.
Learns how financial models are constructed.
Builds a strong network of stakeholders who can be leveraged for feedback
Education & special trainings:
Bachelor’s degree required
MBA preferred
Qualifications & experience:
2+ years of work experience required
2+ years medical device or marketing experience preferred
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
This role is for a 15 month Fixed Term Contract.
