Marketing Communications Senior Specialist - Marcom Lead

DESCRIPTION

Job Summary:

Plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins brand presence, engage target audiences, and drive business growth. Collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provides insights to optimize marketing initiatives.

Key Responsibilities:

Serves key role in the creation and execution of integrated marketing communication plans and assets, working across stakeholders and subject matter experts. Monitors and tracks marketing communications projects and events and capable in presenting findings to stakeholders. Creates and coordinates engaging and relevant messaging and content for various marketing channels, including web, social media, email marketing, and other collateral. Stays updated on industry trends, competitor activities, and customer preferences to inform marketing strategies. Collaborates with cross-functional teams to ensure alignment and successful execution of marketing initiatives. Aids in identifying and developing strong talent. Maintains and develops relationships with stakeholders/leaders/suppliers. Learns, adheres to, represents, and champions Cummins brand. Plans and executes virtual and in-person events that create memorable experiences and deepen connections to Cummins brand. Analyzes and optimizes campaigns and marketing initiatives based on metrics and data. Capable in presenting findings to stakeholders to drive meaningful conversations in the spirit of continuous improvement. Manages, supports, maintains budget/financials. Understands and employs the use of digital marketing tools, trends, and channels. Digital only: Plans and executes digital marketing campaigns, assists in budget management, and usage of analytics to track the performance of digital marketing efforts.

RESPONSIBILITIES

Competencies:

Values differences - Recognizing the value that different perspectives and cultures bring to an organization.

Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.

Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.

Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Ensures accountability - Holding self and others accountable to meet commitments.

Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.

Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

Education, Licenses, Certifications:

College, university, or equivalent degree in marketing, communications or a related subject required.

Experience:

Digital marketing experience preferred.

Experience with a global organization preferred.

Client/account management preferred.

B2B experience preferred.

Strong project management skills and the ability to meet deadlines.

Creative thinker with a strong attention to detail.

Strong analytical skills and proficiency in using marketing analytics tools.

Ability to work collaboratively in a team environment.

QUALIFICATIONS

Lead Marcom Partner – Business Unit

The Lead Marcom Partner will act as a strategic communication partner for the business unit, working closely with leadership to understand the business strategy and translate it into impactful communication initiatives. This role will drive integrated marketing communications (IMC) across internal and external audiences, ensuring alignment, brand consistency, and business growth.

Key Responsibilities

Develop and deliver a comprehensive communication plan aligned with the business strategy.

Drive and lead all internal and external communication programs across owned and earned channels.

Equip the sales force with effective Marcom materials, tools, and assets to promote products and brand messaging.

Ensure sales teams have access to consistent, compelling collateral that supports customer engagement and business growth.

Plan, manage, and lead events, expos, and activations that drive business growth and enhance brand experience.

Ensure relevance and alignment of events with business objectives.

Partner with business leadership to craft external and internal messaging that reinforces brand positioning.

Manage internal communication initiatives such as town halls and leadership updates, intranet management to ensure alignment with strategy and culture

Drive communication across intranet, website, and social media channels to ensure consistent brand messaging.

Lead PR and media programs for the business unit.

Leverage both traditional and new-age media to amplify brand presence and storytelling.

Lead annual communication planning and budgeting.

Deliver complex initiatives on time with strong project management discipline.

Desired Competencies

Strategic thinker with hands-on execution capability.

Excellent communication skills across internal and external audiences.

Proven expertise in content creation and corporate storytelling.

Experience in integrated marketing communications, developing marketing and communication strategies and plans.

Ability to influence senior stakeholders and manage cross-functional partnerships.

Strong B2B corporate communication background with 12–15 years of industry experience in a global MNC environment.

Impact

This role is pivotal in ensuring the business unit’s voice is clear, consistent, and compelling aligned with Cummins Brand Framework—driving alignment internally, strengthening brand equity externally and supporting growth objectives through effective communication.

Job Communications

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2428092

Relocation Package No

100% On-Site No