Dana is the founder & CEO of Highlight, a venture-backed product research platform. Highlight sends curated discovery boxes to its engaged community, in exchange for feedback via their research-optimized app. Their platform boasts 90% survey completion rates, can get product in hands in days, and seamlessly collects qualitative feedback at scale. Highlight enables access to scaled, quality product data and is growing to work with innovation and insights teams at companies like Mondelez, Nestle, Colgate, and more. Prior, Dana worked in traditional market research for about 5 years, where she saw firsthand how important but inefficient product testing research is today. She then left that world to pursue her MBA at The Wharton School with the mission of building a more efficient product testing solution. That's where she met her co-founder, Ethan Kellough, and the Highlight journey began.