How to Pivot Into and Grow Your Career in the Adtech Industry

Gladis Moreira, Joseph Quashie

How to Pivot Into and Grow Your Career in the Adtech Industry

Advertising Technology (adtech) is a bustling industry of opportunity.

Everywhere you look, you can see its thumbprint: on billboards, TV, social media, magazines, the internet, radio, podcasts... the list goes on.

Within the world of adtech is programmatic advertising, which...

Advertising Technology (adtech) is a bustling industry of opportunity.

Everywhere you look, you can see its thumbprint: on billboards, TV, social media, magazines, the internet, radio, podcasts... the list goes on.

Within the world of adtech is programmatic advertising, which is the use of automated technology for media buying, and is a constantly changing and expanding field.

Everyone needs it, from substantial chain companies to small, local businesses. The need to be seen, heard, and relevant is essential for success.

With demand comes opportunity.

Whether you're looking to pivot into a career in adtech, or grow your existing capabilities, opportunities seem limitless.

Matterkind refers to programmatic as “addressable activation,” because we believe that digital advertising must work together across all channels and activations fluidly and be driven by data. But no matter what you call it, this field has a language of its own. Entering or expanding into such a vast yet technical field can feel terrifying.

That's why Gladis Crespo, Manager of Addressable Strategy and Activation at Matterkind (Kinesso), and Joseph Quashie, Matterkind’s (Kinesso) Director of Programmatic Addressable Strategy, want to help others enter the adtech industry or accelerate in their current role.

There is a little something for everyone in the advertising industry – and Gladis and Joseph want to help you find those opportunities and succeed!

Some key topics they will discuss in this chat are:

Leveraging your unique background to pivot to addressable activation
Expanding your role in adtech
Transferable skills that will help you succeed in the industry
Identifying workshops and certifications to help you be more successful in adtech
How to leverage internal resources to help you grow your career

Meet The Speakers

Gladis Moreira

Manager of Addressable Strategy & Activation, Matterkind

Gladis is currently Manager of Activation and Strategy at Matterkind, with 4 years of experience in media planning and buying.

She is an experienced digital marketer helping brands drive growth through Programmatic Media Buying.

She has a background in both planning and execution across multiple biddable channels types, bringing a holistic approach to Programmatic advertising.

Joseph Quashie

Director Addressable Strategy, Matterkind

Joseph is a seasoned marketing professional with over ten years of industry experience.

He has built the media strategy for domestic and international campaigns for Burberry, Verizon, ExxonMobil, Bayer, and Coty.

His work spans: Acquisition and Retention strategies, New-to-market campaigns, Brand positioning/repositioning, and Target Audience building that have produced effective campaigns to future-proof and create in-market messages for said brands.