Past event

Metrics that Matter - Defining a Digital ROI

Steph Nissen Partner and Head of Digital Operations at Atomic Revenue
September 20, 2019 1:00 – 2:00 PM ET Virtual Free to attend
Metrics that Matter - Defining a Digital ROI

About this session

"You can't make decisions to improve social media if you don't have all of the data." - Steph Nissen, Partner and Head of Digital Operations at Atomic Revenue.

So, how do we get the data? Better yet, how do we use that data to inform our digital marketing decisions, and run impactful campaigns? Join Steph Nissen herself for a live, virtual Q&A to talk all things social metrics and get all of your digital ROI questions answered!

Meet the speaker

Steph Nissen

Steph Nissen

Partner and Head of Digital Operations at Atomic Revenue

Steph Nissen is a Partner and Head of Digital Operations at Atomic Revenue, a revenue operations firm in St. Louis aligning your organization’s sales, marketing, and customer efforts. Steph works on creating and managing digital strategies & programs including KPI development and analytics, web design/development, marketing automation, social media, email marketing, paid search, and more. She is a national speaker on digital operations focusing on data, analytics, and ROI and has worked with everyon

e from big brands like Toyota and TJMaxx to tech startups and small local businesses. She's been named one of the Top 30 Women in Social Media, a Wonder Woman of Marketing by Synthesio, and listed as a top Twitter influencer in Artificial Intelligence, Social Media Marketing, Data & Analytics, and more.

About PowerToFly

The bridge between professionals and the companies building what's next.

PowerToFly connects talent, community groups, and industry leaders in one platform. Meet hiring managers, recruiters, and peers from anywhere — and with our virtual events and exclusive career content, hone your skills and grow your network all in one place.

Community
800K+ Active members across every industry, domain, and geography — from anywhere in the world.
Verified experts
80K+ Domain specialists in healthcare, law, finance, and more — vetted and ready.
AI professionals
6,500 Annotators, red teamers, and model evaluators who've worked on frontier AI.
Countries
204 A truly global community, so you can connect and grow your network without borders.
Women & BIPOC
75%+ The voices most underrepresented in tech are overrepresented here — by design.
Years building
12+ Connecting talent with companies that value it, since 2014.

More Chat & Learns

See all events →
October 20, 2026
Chat & learn

AI Best Practices for Job Seekers

AI tools have become part of nearly every step of the job search, from writing a resume to prepping for an interview. Join PowerToFly and Dassault Systèmes for an interactive conversation on how to use AI thoughtfully throughout the process, without letting it work against you. Our featured recruiters will cover where…

Sara Porter Abigail Young Raphaël Sainderichin
3 speakers
Register →
November 10, 2026
Chat & learn

The Technology-to-Business Development Career Path: How GIS and Technical Professionals Thrive at Esri

Have you ever wondered what career opportunities exist beyond traditional Geographic Information System (GIS) and technical roles? Many GIS or technical professionals don't initially consider sales or business development as a career path, but at Esri, a strong geospatial and technical foundation can be one of the…

Stella Kempf Cisco Padilla
2 speakers
Register →
November 13, 2026
Chat & learn

Beyond the Offer: Negotiating Your Value Throughout Your Career

Negotiation doesn't end once you accept a job offer, it's something that shows up again and again throughout a career, from performance reviews to promotions to the moment you decide it's time for something new. Join ICF Certified Career and Executive Leadership Coach Cristina Costa for a conversation that looks at…

Cristina Costa
Cristina Costa
Register →