How Working Cross-Functionally Can Impact Your Career in Product Marketing Management

Lisa Friedrich
Lisa Friedrich
How Working Cross-Functionally Can Impact Your Career in Product Marketing Management

A cross-functional mindset is crucial to advancing your career in product management. Building solid team relationships helps you understand needs and priorities, allowing you to collaborate effectively, deliver successful products, and have the greatest impact.

But how do you...

A cross-functional mindset is crucial to advancing your career in product management. Building solid team relationships helps you understand needs and priorities, allowing you to collaborate effectively, deliver successful products, and have the greatest impact.

But how do you identify the appropriate stakeholders to make game-changing decisions? How do you learn the languages every department speaks to ensure everyone’s on the same page? And how do you promote transparency and open communication to foster a company-wide culture of collaboration?

Lisa Friedrich, Product Marketing Manager at uShip, will share her experience on how she has applied a cross-functional mindset throughout her career. In addition, she’ll discuss all the skills that have worked for her along the way (including empathy-focused listening) and why a cross-functional mindset matters for long-term success.

You’ll take away:

  • How to identify internal stakeholders & build strategic connections
  • Tips for handling cross-departmental communication
  • Resources to help you own a cross-functional approach

You’ll get your dose of vitamin “C” for collaboration. We can’t wait to see you there.

Meet The Speaker

Lisa Friedrich
Lisa Friedrich
Product Marketing Manager, uShip

As a product marketer specializing in collaboration, Lisa has a passion for creating meaningful connections between individuals and teams. With a background in marketing and product development, she has developed a deep understanding of how to facilitate communication, teamwork, and innovation.

Lisa has a proven track record of working with cross-functional teams to drive collaboration through empathy, trust and transparency.

Her ability to communicate complex ideas in simple terms makes them a highly effective collaborator themselves. Lisa is skilled in building relationships with stakeholders at all levels of an organization and has a keen eye for identifying opportunities for growth and improvement for the business – internally and in the market.

Outside of the product marketing world, Lisa is a co-owner of a comedy theater in Austin, TX.

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