Building a powerful personal sales brand: Tips from successful women

Jasmine Garrett, Tina Lai, Salma Ferdowsi

A powerful personal sales brand isn’t built overnight. It takes time, dedication, and determination to set yourself apart from others in your field — while remaining true to yourself and your identity.

Salesforce’s Jasmine Garrett,...

Salesforce’s Jasmine Garrett, Named Account Executive, Tina Lai, Territory Account Executive, and Salma Ferdowsi, Senior Manager, Sales, believe that your personal brand is really the reflection of your living resume. From showcasing your soft skills to openly collaborating to creating trust among your customers, it’s all about how you share your story.

During this interactive Q&A, you’ll take away:

What a personal brand in sales can look like
How to structure and communicate your personal brand
How your personal brand can help you grow your sales career
Ways to align your brand with your core values + self-advocate

With so much pressure to hit your numbers, come relax for an hour and keep creating those valuable connections.

Meet The Speakers

Jasmine Garrett

Account Executive - Communications/Media & Entertainment, Salesforce

Jasmine Garrett is a Sales and Marketing professional. She is an Account Executive at Salesforce for their Commercial business, focusing on Communications, Media, and Technology businesses. Jasmine maintains and grows over 30 customers, researching and analyzing the strategic business direction and needs of each assigned account to determine how Salesforce can best align itself as a solution and service partner for all current and future business needs.

Prior to working in the tech industry, Jasmine worked in industrial sales at Grainger Industrial Supply for 6 years. Her last position with Grainger was as a Global Export Account Manager, servicing hospitality and industrial customers throughout the Caribbean.

She is currently on the leadership team for the National Sales Network, South Florida Chapter as the VP of Events and recently joined Salesforce’s ERG, Boldforce@Home as their Events Co-Lead.

Tina Lai

Territory Account Executive, Salesforce

Tina Lai is a Silicon Valley veteran with over 16 years in sales ~ starting from retail to insurance, freelance marketplace to services; and then finding her niche in tech. As an aficionado for technology and a lifelong proponent of enabling businesses to be future-forward, she's dedicated her life to helping others advance in both tech and sales.

Tina's established her career helping early-stage startups realize their full revenue potential: from United Insurance to its Blackstone Group acquisition, Demandforce to its Intuit acquisition, and Upwork to IPO ~ Tina's played a key role in helping each company achieve success.

After working as an independent consultant and recommending Salesforce to all of her startups, Tina realized her home had always been Salesforce. And that is where she's been since.

Salma Ferdowsi

Senior Manager, Sales, Salesforce

Salma Ferdowsi is an enthusiastic and results-driven leader who started her sales career five and a half years ago as an Account Executive at Salesforce.org supporting grassroots nonprofit organizations to help them amplify their impact by leveraging technology.

In 2020 she stepped into her first sales leadership position at Salesforce leading one of the three Salesforce.org's Business Development teams which lead to her current role as the Western N.A. Small Business Nonprofit Sales leader.

Prior to her career at Salesforce, she spent two years at a local non-profit focused on providing STEM Education resources for students furthest from access and opportunity.

Salma is originally from Tehran, Iran, and immigrated to Victoria BC Canada in her early childhood. She is passionate about social impact, creating results-driven winning teams while fostering an inclusive, fun, collaborative, and always learning team environment. What motivates her every single day are the nonprofit customers and watching her talented team shine, grow and deliver impact.