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Emerging Technologies in E-Commerce
Liz Lehtonen
51% of Americans prefer to shop online in 2019 and 96% of people have made an online purchase in their lifetime. With those numbers, it's no surprise that most retailers consider themselves "digital first" operations. However, technology still has a ways to go when it comes to understanding...
51% of Americans prefer to shop online in 2019 and 96% of people have made an online purchase in their lifetime. With those numbers, it's no surprise that most retailers consider themselves "digital first" operations. However, technology still has a ways to go when it comes to understanding consumer engagement, storytelling, and their curiosity for making online purchases. Liz Lehtonen, Senior Product Manager at Wayfair is taking on those challenges at a company that's changing the game for furniture shoppers everywhere. Interested in what technology Wayfair is deploying to enhance the buying experience? Ask Liz anything in this LIVE, virtual Q&A!
Meet The Speaker
Liz Lehtonen
Senior Product Manager, Wayfair
Liz has 7 years of Product experience which she compliments with 5 years in design. She specializes in customer focused innovation, team building & solving problems. As the Senior Product Manager for XR technology at Wayfair, she is responsible for the camera based buying experience. Before moving to Boston, she ran the world building team for Game of the Year 2014 (Dragon Age: Inquisition) and gameplay team for Anthem at BioWare in Canada.
Q&A
Q&A guidelines-
Do you think we're close to a place where WebXR will see significant adoption for eCommerce experiences? Also, remote XR jobs seem quite rare -- do you have a sense of why this is and whether...
Posted on 2019-10-25 -
How did you transition into product manager?
Posted on 2019-10-25 -
Hi Liz, Thanks for sharing your experience with us. I have a bachelor in International Business and a Master in Management Consulting from universities out of the US. I worked in the US for a year...
Posted on 2019-10-24 -
How to convince manager to incorporate emerging technologies into E-Commerce.
Posted on 2019-10-24 -
Where are most consumers coming from?
Posted on 2019-10-24 -
Are these emerging technologies supporting ongoing changes in consumer online shopping behavior, or are thee technologies providing ways for consumers to shop in ways they hadn't thought of before?
Posted on 2019-10-24 -
What APIs are you tapping into? Do you develop your own, leverage other partners, or both? Do you have a preference or strategy for partnering vs. developing your own APIs?
Posted on 2019-10-24 -
What is camera based buying experience? Is it those 360 degree pictures I see realtors or RV dealers use to show an all around view of the homes and RVs? Or is it more?
Posted on 2019-10-24 -
Advise on switching fields from fashion industry designer / product manager role to a product manager role in e-commerce/tech field?
Posted on 2019-10-24 -
What hard and soft skills do you look for when hiring people for your team?
Posted on 2019-10-24 -
What are the biggest challenges you face in your space?
Posted on 2019-10-24 -
What are some of the metrics Wayfair is using to determine whether 3D and AR are driving success, e.g. AOV, fewer returns, engagement within specific demographics, etc.?
Posted on 2019-10-24 -
At what point do you see emerging tech like AR and 3D becoming less of a "toy" and more of a useful "tool" for shoppers?
Posted on 2019-10-23 -
In your opinion, what's the difference between Product Management and Product Management for emerging technologies?
Posted on 2019-10-22 -
What impacts do you foresee AI and/or machine learning having on the ecommerce experience? And relatedly, are there specific skills that ecommerce site developers will need in the next 1-2 years...
Posted on 2019-10-21 -
How will E-commerce adapt to the growing voice search trend?
Posted on 2019-10-20 -
What's the best way to get started when starting an online business
Posted on 2019-10-14 -
I’m a web developer so this is something I’m interested in knowing more about.
Posted on 2019-10-14 -
Other than repetitive purchases, how do you measure customer satisfaction in e-commerce?
Posted on 2019-10-12
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