

To say Deena Bahri loves building consumer brands would be an understatement. After assuming Chief Marketing Officer roles at Birchbox, Juicero, and Helix, Deena has taken her passion for combining the quantitative and qualitative sides of marketing to StockX (the world's first 'Stock Market...
To say Deena Bahri loves building consumer brands would be an understatement. After assuming Chief Marketing Officer roles at Birchbox, Juicero, and Helix, Deena has taken her passion for combining the quantitative and qualitative sides of marketing to StockX (the world's first 'Stock Market Of Things') as their first-ever CMO. Ask Deena anything in this live, virtual Q&A, from how she got into marketing to how she drives business outcomes, particularly in dynamic, high-growth environments.
Deena Bahri is StockX’s first-ever CMO. Prior to StockX, Deena served as the CMO of the San Francisco-based personal genomics company, Helix, where she built the marketing organization from the ground up. Barhi holds a BA from Swarthmore and an MBA from Harvard Business School. She is a New Jersey native, recent Detroit transplant, and most importantly, a sneaker-loving wife and mother of three.
How would you advise software engineers to be mindful of the company's marketing strategies?
How did you get started in this role? What lead you to it?
What does an normal workday for you look like?
Is StockX still hiring in the current environment? Given the technology, it seams feasible to interview and onboard seamlessly remotely. Being a luxury goods marketplace, is StockX in a better...
What advice do you have for building a bond with people from a remote location. It is sometimes difficult not to have the in person experience.
What did you want to become when you were in high school?
How do you decide what's the first thing to focus on in the company as soon as you join a new company as their CMO?
How did you know marketing was what really sparked joy and made you happy? Any advice for someone who didn't study in marketing and has been working in digital marketing?
You've worked in a variety of different types of business. What do you think is key to being successful when you change industries?
Best way to break into Data Science with an Operations background.
I need to learn more about stocks and how to mange in this crucial time.
What are the three things you focus on to build a brand and business?
What's it like to lead marketing for a company that's biggest customer audience is gen-z males? How do you put yourself in their shoes, no pun intended?
Is there a specific question you have for the speaker? Let us know!
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