From Zero to PMF: The Global Playbook for Product-Market Fit

Arcui Usoara is a global brand strategist and board advisor to founders, funds, and venture firms worldwide. With projects across six continents and impact on 10,000+ businesses, he specializes in taking companies from idea stage to $100M ARR by building brand ecosystems that thrive even in saturated markets.

Arcui views a brand as more than a logo or story—it’s an ecosystem where hiring, product, marketing, and customer experience all align with the founder’s vision to naturally attract audiences. His expertise in positioning and differentiation helps businesses bridge their intended impact with customer psychology, creating lasting connections. Over his career, he has supported founders through 52+ accelerators, including Founder Institute, Techstars, and Startup Bootcamp, guiding them to clarify vision, scale confidently, and thrive competitively.

Known as a “Thought Disrupter,” Arcui sparks “Aha!” moments that shift how leaders see their brands. He is also the founder of Iaculus, a global plug-n-play venture studio, which combines brand positioning, narrative design, GTM strategy, and demand matching to help companies scale authentically, stand out in crowded markets, and make their vision inevitable.

Sanmaya Mohanty is a PMM at PowerToFly, an Inc500 NY based Startup, creating DEIB focused strategies and events for Fortune 500 Orgs and founder of Resurge Innovations, an IaaS platform delivering cutting-edge AI solutions and MLOps frameworks to SMBs for market differentiation and operational efficiency through intelligent automation.

Operating across Bangalore, UAE, and Singapore, Sanmaya maintains active connections within the startup ecosystems of these key innovation hubs. He transitioned from full-stack development to DevRel leadership roles at CMX, Startup Grind, and GitHub Education before pivoting into Product Management and Go-to-Market strategies. He currently serves as Fractional CTO to VC-backed startups including WeSolv, Ophina, Skydo etc driving technical roadmaps and product-market fit initiatives across multiple markets.

Specializing in end-to-end ML pipeline orchestration, containerized model deployment, and LLM fine-tuning for state-of-the-art models (Qwen, Mistral, Ollama), Sanmaya architects Graph RAG implementations and vector databases to mitigate hallucination rates in enterprise-grade conversational AI systems. His expertise spans cloud-native architectures, edge computing deployments, and AI/ML infrastructure scaling.

As Regional Mentor for Odisha under the Atal Innovation Mission, he drives deep-tech innovation and startup acceleration programs. With four years orchestrating PowerToFly's global virtual summits, he has executed 30+ developer conferences, strategized 5+ hackathons, and enabled digital transformation for 30+ startups through growth hacking, conversion optimization, and omnichannel marketing automation across the APAC and MENA regions.

Core Competencies: AI/ML Engineering, DevRel Strategy, Product-Led Growth, Cloud Infrastructure, LLMOps, Vector Search, Graph Neural Networks, Cross-Border Market Expansion