How To Drive Smart Digital Media Decisions Through Programmatic Advertising During a Difficult Time

Stefanie Beach

How To Drive Smart Digital Media Decisions Through Programmatic Advertising During a Difficult Time

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Throughout my career I have worked with many different types of businesses in helping them drive awareness, growth, revenue and understand the digital landscape. Having the unique experience of working on both the buy side and sell side of the industry I hope to help you better understand how to develop a media strategy that fits your goals, budget and needs. While we offer paid search, social and programmatic solutions, my personal background is in the programmatic space. I hope to use this live, virtual chat to help educate you in programmatic and how it can be a tool to take your digital marketing to the next level by being targeted, efficient and utilizing the right partners (especially now when every dollar invested needs to count).

Meet The Speaker

Stefanie Beach

Founder, SMB Media Consulting

Stefanie Beach is a 14-year digital media veteran with 11 years in ad tech. SMB Media Consulting was founded in 2016 to help brands and publishers cut through the noise and drive awareness and revenue through digital media. Stefanie's background includes managing programmatic account teams for PubMatic, MediaMath, MediaPlex (Conversant), House of Kaizen and Media First International (Initiative). Our approach to consulting is hands-on to ensure our clients achieve their goals. We provide you with the tools, knowledge and necessary training for continued long-term success from strategy to implementation to analysis & optimization while we evolve with you.

Q&A

Q&A guidelines

Can you please share apps that we can use on our mobile devices to get work done. I'm always on the run and my phone is my best friend. I'm also having storage issues, are there any platforms that...

By: Lora-YM, Accounting

Posted on 2020-04-30
Why does it seem that Facebook limits exposure on a business-post that are not paid, especially bomb bomb video?

By: Russell

Posted on 2020-04-30
Is it better invest in google ads or facebook ads for a public adjusters company ?

By: Johana, Social Media Expert

Posted on 2020-04-30
1) is it okay to continue to use prior look-alike audiences in the new economic situation? 2) we're currently testing new messaging for targeting, any (tactical) tips about being empathetic (but...

By: Kelly, Product Manager

Posted on 2020-04-30
Interested in paid social

By: Rebecca, Talent Manager

Posted on 2020-04-30
I want to learn more about being targeted and efficient with marketing, but specifically about how to find a good partner for that.

By: Lora, Sales and Marketing

Posted on 2020-04-30
How to stay consistent and motivated.

By: Jess, Marketing Intern

Posted on 2020-04-29
Tips for working with nonprofits who have limited funds to purchase ads? thanks!

By: andre.sherrie

Posted on 2020-04-27
How should brands be thinking about spending in programmatic during these tough times? In Canada, many brands are very concentrated in YouTube or Facebook only right now.

By: Vertika, Founder

Posted on 2020-04-22
Do you have any customers using web insight driven automated campaigns to launch programmatic campaign purchases?

By: Ashley, Mid Market Account Executive

Posted on 2020-04-16
What are the best recommended web hosts for self-marketing exposure?

By: Keila, Director

Posted on 2020-04-15