OFFICE HOURS: How to Start a User Research Program
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Many organizations lack a user research discipline, even though it's been proven that research that drives...
Many organizations lack a user research discipline, even though it's been proven that research that drives user-centered design impacts the bottom line. User research is a big part of innovation and meeting new goals. If your organization isn’t focused on user research, you could be missing out on big financial and consumer gains.
During this session, we will discuss:
- Ways of starting a research program with actions that are small, nimble, and require little investment.
- We’ll outline how to demonstrate value to the organization and talk about setting and using KPIs (Key Performance Indicators) to help overcome doubtful colleagues.
- Turning management into allies and supporters of your goals!
Meet The Speaker
A curiosity driven problem solver with 10+ years experience creating consumer centric digital experiences.
Specialties: Market research, User research, Consumer Insights, User Experience, Competitive Analysis,
Product Management, Change Management, Storytelling, Team Leadership.
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Q&A
Q&A guidelines-
Will there be any earnings on this?
By: ChristopherPosted on 2020-09-23 -
Looking forward to this.
By: SHANTELL, Channel Marketing ManagerPosted on 2020-09-21 -
What are some methods that can encourage quiz participation?
By: Jolie, Customer ServicePosted on 2020-09-21 -
How do you leverage the insights a team may already have - such as setting up a feedback loop with Customer Support team? How can you do so in a scalable and/or automated way, with easy to assess...
By: Melissa, Product designerPosted on 2020-09-20 -
What methods are most often used & what use cases would certain methods be best (I.e. card sorting, interview, focus group, survey, etc.)
By: LisaPosted on 2020-09-20 -
How to narrow audiences from a global reach?
By: Sharnita, SDETPosted on 2020-09-20 -
Which free or low-cost apps/programs are useful to manage surveys?
By: Amanda, Strategy managerPosted on 2020-09-03
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