Deesha Dyer is an award-winning strategist, on-the-ground community organizer, and executive operations expert. Prior to founding Hook & Fasten, a Black-woman-owned social impact firm, Deesha served as Social Secretary in the Obama White House where she coordinated a historic visit with Pope Francis and booked legendary acts from Beyonce to Bruce Springsteen. Deesha joins us to discuss how businesses can improve their approach to social responsibility, social justice response and calls to action. Deesha will be in conversation with Janna Meyrowitz Turner, Founder & President of Style House, an award-winning strategic communications and business development consultancy specializing in female-forward brands on a mission.
Diversity Reboot Summit
Building Transformational Partnerships Between Communities and Corporations with Deesha Dyer, Founder of Hook & Fasten
Meet The Speakers
Deesha Dyer is a speaker, community leader and organizer, creative event strategy consultant, and most notably known as the former Obama Administration Social Secretary. The Philadelphia native and former hip-hop journalist became a White House intern at the age of 30 while attending community college and completed a seven-year tenure there that honed her expertise in event coordination, logistics, protocol, and statecraft. She led a team that coordinated the monumental 2015 visit of Pope Francis, State Dinners with heads of states from China, Canada, and Italy; and booked legendary performances by stellar artists such as Beyoncé, Bruce Springsteen, and the cast of the Broadway musical Hamilton. A life-long community advocate, Deesha co-founded beGirl.world, an organization that empowers teen girls through global education and travel. Deesha sits on several boards including SIECUS, an organization dedicated to comprehensive sex education and MNDFL Ed, which brings mindfulness in to schools around New York City. Following a community college and study abroad scholarship she created, Deesha also recently launched The Black Girl 44 scholarship, which financially supports black female college students interning in Washington, D.C. Deesha is currently the CEO & Founder of Hook & Fasten and an advisor at the Ford Foundation and shares her incredible journey with audiences around the world.
Janna Meyrowitz Turner has been marketing to consumers who vote with their dollars for 15+ years. She is a business strategist and communications pro as well as an advisor and investor to companies addressing motherhood, wellness, cannabis and more. As the founder of Style House, an award-winning strategic communications and business development consultancy specializing in progressive multicultural brands on a mission, Janna’s work has included venture-backed CPG, globally traded companies (Estee Lauder, Deckers Corp.) and legacy turnarounds including the WNBA. She lives in Brooklyn with her husband and son.