Meet These HearstLab Female Founders

Marci is Founder, CEO and General Counsel of SilverBills.com which she launched in 2014. SilverBills receives, scrutinizes and stores clients’ household bills and ensures that bills are paid correctly and on time. SilverBills greatly reduces clients’ need for help writing checks and managing household bills, which can be a portal to fraud and theft. SilverBills provides services throughout the United States and often partners with families, attorneys, social workers, and financial planners. By providing technology enabled household bill management, SilverBills has improved the lives of countless individuals who otherwise would not have been able to age in place safely and securely.

In January 2019, SilverBills began a partnership with the New York City Department for the Aging whereby qualified New York City residents receive free household bill management services from SilverBills. This partnership has benefitted many vulnerable New York City residents by ensuring that their vital services such as electricity are not interrupted because their bills are paid correctly and on time by SilverBills. SilverBills is also listed by AARP as a trusted COVID resource: https://aarpcommunityconnections.org/helpful-resources/

SilverBills’ partnership with the New York City Department for the Aging is a winner of the National Association of Area Agencies on Aging 2020 aging innovation award. SilverBills is venture capital backed and is participating in the Hearstlab program.

Dana is the founder & CEO of Highlight, a venture-backed product research platform. Highlight sends curated discovery boxes to its engaged community, in exchange for feedback via their research-optimized app. Their platform boasts 90% survey completion rates, can get product in hands in days, and seamlessly collects qualitative feedback at scale. Highlight enables access to scaled, quality product data and is growing to work with innovation and insights teams at companies like Mondelez, Nestle, Colgate, and more. Prior, Dana worked in traditional market research for about 5 years, where she saw firsthand how important but inefficient product testing research is today. She then left that world to pursue her MBA at The Wharton School with the mission of building a more efficient product testing solution. That's where she met her co-founder, Ethan Kellough, and the Highlight journey began.

Roselle Safran is the CEO and Founder of KeyCaliber, a cybersecurity technology startup that empowers security leaders to make data-driven strategic decisions by leveraging machine learning to identify an organization’s most critical assets.

Previously, she was President of cybersecurity consultancy Rosint Labs and the Entrepreneur in Residence at Lytical Ventures. Before that she was the CEO and Co-founder of Uplevel Security, which was acquired by McAfee.

Prior Roselle managed cybersecurity operations at the Executive Office of the President during the Obama Administration, directing tactical measures and strategic initiatives for the 24×7 Security Operations Center that protected and defended the White House’s network. Before that she managed analysis teams at the Department of Homeland Security’s US-CERT.

Roselle is a frequent speaker on cybersecurity and entrepreneurship for conferences, corporate events, webinars, and podcasts. She holds a Bachelor of Science in Engineering degree from Princeton University.

Jocelyn Lee is the Executive Director at HearstLab which invests in early-stage, women-led startups innovating across enterprise technology, data analytics, health, fintech, transportation, and media. HearstLab’s mission is to close the gap in venture capital funding for women by helping female founders build healthy, sustainable and highly scalable businesses. Learn more at HearstLab.com.

Previously, Jocelyn ran business development for Hearst Television. Earlier in her career, she built ecommerce and luxury travel businesses at American Express and was on the founding team of Yahoo! Shine, a top women’s lifestyle site. Jocelyn earned an MBA from Columbia Business School, a B.A. in Business-Economics from UCLA, and began her career in financial planning & analysis at Intel.