Bridging the Gap Between Marketing and Sales

Laura Smith
Melanie Bendiak
Laura Smith, Melanie Bendiak
Bridging the Gap Between Marketing and Sales

Sales and marketing professionals report that cross-functional collaboration delivers improved business outcomes. So what’s with the disconnect between...

Sales and marketing professionals report that cross-functional collaboration delivers improved business outcomes. So what’s with the disconnect between sales and marketing departments?

Global Marketing Operations Director, Melanie Bendiak, and Regional Marketing Manager, Laura Smith, have found that when these two teams align on their goals and work together, they are able to attract more– and better– opportunities.

Join us as Melanie and Laura share their best practices to leverage both departments’ strengths to optimize performance and work toward the same goals.

In this chat, you’ll learn:

  • Ways to set goals to align teams
  • How to set and communicate expectations effectively
  • How to measure cross-functional success

Meet The Speakers

Laura Smith
Laura Smith
Manager, Regional Marketing at Veracode

Laura Smith Leads the North America Regional Marketing team at Veracode, developing strategic and tailored programs in support of sales objectives. With fifteen years of experience, and thru her passion for creating unique and memorable experiences, Laura has a proven track record of developing and managing successful marketing campaigns, programs and events that drive strong ROI for Marketing and Sales.

Melanie Bendiak
Melanie Bendiak
Director of Global Marketing Operations at Veracode

Melanie Bendiak is the Director of Global Marketing Operations at Veracode with thirteen years of experience in marketing operations/analytics, primarily in SaaS B2B software for mid-market and startup-like businesses. Melanie specializes in improving the efficiency and effectiveness of marketing through process, technology, data, and analytics in order for marketing to achieve operational and strategic goals. Melanie has a track record of bridging the gap between marketing and sales so that all teams work with the same goal(s) in mind.

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