


Sales and marketing professionals report that cross-functional collaboration delivers improved business outcomes. So what’s with the disconnect between...
Sales and marketing professionals report that cross-functional collaboration delivers improved business outcomes. So what’s with the disconnect between sales and marketing departments?
Global Marketing Operations Director, Melanie Bendiak, and Regional Marketing Manager, Laura Smith, have found that when these two teams align on their goals and work together, they are able to attract more– and better– opportunities.
Join us as Melanie and Laura share their best practices to leverage both departments’ strengths to optimize performance and work toward the same goals.
In this chat, you’ll learn:
Laura Smith Leads the North America Regional Marketing team at Veracode, developing strategic and tailored programs in support of sales objectives. With fifteen years of experience, and thru her passion for creating unique and memorable experiences, Laura has a proven track record of developing and managing successful marketing campaigns, programs and events that drive strong ROI for Marketing and Sales.
Melanie Bendiak is the Director of Global Marketing Operations at Veracode with thirteen years of experience in marketing operations/analytics, primarily in SaaS B2B software for mid-market and startup-like businesses. Melanie specializes in improving the efficiency and effectiveness of marketing through process, technology, data, and analytics in order for marketing to achieve operational and strategic goals. Melanie has a track record of bridging the gap between marketing and sales so that all teams work with the same goal(s) in mind.
When introducing a brand new product to market, how much combining should we look at? We are in the build phase of a new eCommerce product and will need to start planning for Marketing and how we...
I have a background in Digital Media, but not marketing, how can I get my foot into the market with my background?
Many people think tech is out of reach for those of us over 50, yet many of us are very tech savvy and fast learners. How can people over 50 get their foot in the door?
No question at this time.
I am transitioning from higher education administration and see myself going into the people management side of the tech industry. What are some good ways that I can leverage my experience to...
I’m happy to hear more in general. No specific question at the moment. Thanks
With Marketing (upfront) and technology (closing) evolving to customer behaviors, are sales departments fading away and eventually going to disappear?
How do I “update” my domain expertise in marketing? It’s easy to upskill tech skills since they’re (more or less) well defined. But less “structured” strategic skills are hard to cultivate in...
What is the best way to build a top notch portfolio with no experience?
How to navigate job searching during these times where you get cold calls, no feedback nor offer from job. How do you stay hopeful and maintain a positive outlook?
How into break into Tech
I am close to finishing bootcamp. When is the best time to start searching for a job?
What are the best marketing channels for startups?
As a project/program manager with over a decade of experience in how project management works how do I get noticed in the tech industry coming from a more creative side of PM?
If 50+yrs old, is it possible to get hired by young interviewers?1 line to use to overcome age disparity.
Best way to enter tech at an entry level position in a non technical role ?
How do I express my ability to learn systems quickly on my resume?
How to get experience
How do I bridge the gap between the environmental scientist to IT Cloud Engineer? What are the steps need to begin this join example networking or informatioal interview?
Getting into tech when older
What is the best software to capture the data and value marketing delivers to sales?
Thoughts on if Account Based Marketing would help align Sales and Marketing?
Do you believe a way to bridge the gap is for companies to have a rotation where sales can try marketing and vice versa?
How do you build trust from sales as a marketer?
How do you encourage sales and marketing to see that they work better together than separately.
Our biggest gap is having sales (or the front office answering the phones) asking people where they heard about us and then tracking it - so we can know which marketing is effective. I’d love to...
How to best help people meet their deadline?
Looking for tips, no specific questions.
What advice do you have for engineers working or trying to find work in sales as sales and customer success?
Is there a good generic introduction email format you would suggest that covers and simplifies both Marketing and Sale needs?
Marketing & Sales teams claim to "get along" - but still all too often there are deep disconnects and finger-pointing exercises when campaigns or sales efforts don't bear the fruit that was...
What job vacancies are available right now?
I don't have a question.
How do you define and measure what a positive outcome might be for each contributor that is part of a cross-functional team?
How do you overcome pushback when trying to create a Smarketing initiative? Ex: this is the way we've always done it and it works (in their eyes)
How to engage through a company's blog without sounding too sales oriented?
Right now I do not have a specific question.
Is there a specific question you have for the speaker? Let us know!