Question by Grace
asked on 2022-12-05

What are your thoughts on the future landscape of influencer marketing/paid collaboration management between gaming companies and creators? I work within the industry (for a variety of brands and industries) and I am so interested in learning more about how to bridge the gap in a way that's interesting, provides ROI and isn't cheesy to the fans! :) Any intel on the nature of paid collabs in the gaming industry and how to potentially shift into that space in a way that will better the opportunities for both brands and gaming content creators would be so appreciated. Thank you in advance!