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Job Details
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application. Senior B2B Growth Marketing Specialist Expedia Group Media Solutions is a leading travel media network that empowers advertisers to reach and engage millions of travelers around the world through the Expedia Group platform and beyond. Through our vast network of leading travel brands and global points of sale, we provide partners with insights about traveler behaviors throughout every stage of the purchase journey, along with dynamic advertising solutions, to deliver strategic campaigns and measurable results. Expedia Group is looking to drive engagement and opportunities with advertisers to grow the business. The passionate team of B2B marketers supporting Expedia Group Media Solutions is looking for a senior growth marketing specialist to develop and execute campaignstargeting key audiences to drive business results. Are you looking for opportunities to support creatingB2B campaigns to grow pipeline and revenue, while flexing your digital marketing muscles across multiple channels? You will support building marketing emails and landing pages as well as digital campaign assets to drive acquisition, retention, and engagement with advertiser audiences. Are you energized by collaboration and skilled at project management? This role will be part of Expedia Group’s B2B marketing team, and will work closely with creative, digital, content, growth, product marketing and sales enablement on campaign development and execution. What you’ll do:
- Collaborate on campaign development including messaging, targeting, and creative; incorporate input from marketing and sales stakeholders.
- Build emails and landing pages in Marketo with campaign messaging and content developed in collaboration with product marketing, content and creative.
- Project manage campaign development and workflow execution with cross-functional teams, with clear roles and responsibilities, timing of deliverables, and dependencies.
- Collaborate with the creative team including copywriters, editors, and visual designers to create and finalize the campaign assets and content.
- Build and edit workflows and assets including templates; execute the campaigns and manage optimizations.
- Partner with additional channel owners and marketing teams to extend campaign across marketing and sales channels.
- Collaborate with analytics to analyze campaign performance and data through reporting tools, tracking toward goals and support building results reportsfor stakeholders.
- 2+ years of experience withB2B email marketing and/or digital marketing, with clear understanding of how different digital channels play a role in achieving business outcomes.
- Skilled in designing, building, and executing clear and effective B2B email marketing campaigns, analyzing performance, and communicating results.
- Experienced in working with Marketo (and/or other Enterprise marketing automation programs such as Pardot or Eloqua).
- Adept at creating audience segmentation, using Salesforce and collaborating with B2B sales teams on targeting.
- Experienced with HTML and content management systems.
- A strong performer with exceptional organizational, project management and communications skills.
- A continuous learner, interested in exploring and implementing industry policies and best practices.
- Adept at managing several projects simultaneously in a fast-paced environment.
- Collaborative and a team player across functions and teams.
- A college graduate and/or experienced with digital marketing or equivalent.
About the Company
Expedia Group
Seattle, WA, United States
Why Expedia Group? Expedia Group powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a... Read more