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Job Type
Full Time
Job Details
Job Description Visa is seeking an experienced and passionate Brand & Media Lead (Director level) with an exceptional ability to design programs and activate the brand within global and regional sponsorships, creating unique consumer experiences in key cultural verticals and develop plans to activate against them. As part of the Marketing team leading Visa across the multifaceted CISSEE region, this role offers a breadth of learning and possibilities and supports global and regional brand efforts to bring our story to life with a social and digital-first approach in addition to physical activations aligned to world-class sponsorship properties such as the FIFA World Cup, Olympics and others. The Director shall be an experienced media strategist, storyteller and channel manager with the ability to translate communications programs to work in the digital world and beyond, combined with the ability to create a metrics driven, strategic approach that will help us define success. The Director works cross functionally to deliver integrated communications programs that create targeted, impactful, and measurable results.
- Lead Visa CISSEE brand strategy development in building our brand awareness, affinity, and ability to assign increased value through brand preference.
- Solidify Visa positioning as the leader in electronic payments in the markets by developing marketing campaigns that drive profitable transactions and revenue for both Visa and its clients in CISSEE region.
- Enhance the visibility of the Visa brand across moments of truth for the brand, collaborating with partners and clients, beyond traditional paid channels
- Design programs and activate the brand in strategic cultural verticals and within global and regional sponsorships.
- Develop a deep understanding and ownership of cultural verticals relevant to Visa’s key user groups, and develop plans to activate through regional marketing managers
- Coordinate with CEMEA subject matter experts, adapting global programs to local nuances
- Lead Visa CISSEE media strategy development, campaign media plan execution, digital partnership and engagement, social strategy and execution. Deliver digital and media best practice to create a “Go Beyond” new media and digital culture
- Manage our key partnerships with our local media buying agency, from strategy, channel planning, digital and data to push our digital evolution upstream and leverage the relationship with key regional partners
- Work with stakeholders, market leads and agencies to produce fully integrated, regional Marketing campaigns (creative and media) across all channels
- Strong communication skills to lead agency partners, media publishers and network partners to develop effective media plans and breakthrough programs
- Promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics. This includes providing support on content development, platform evolution, systems & delivery and optimization
- Local digital marketing thought leadership for issuer, merchant and partners, contributing to, and learning from CEMEA & global team
- Validate the established core KPI metrics to be used to evaluate ongoing marketing and business performance
- Conduct insightful analysis using internal and external data to derive insights that will drive business decisions
- Oversee and support in the development and execution of Visa’s CRM and data strategy to be used for effective communication
- Ensure consistency in data-driven decision making and strategy formulation for campaigns and programs
- Oversee briefs for new web pages/websites/microsites/projects/campaign and advise on the most cost effective, efficient options
- Lead development of best practice training, guidelines and cases for both internal (Visa Marketing) & external (Clients & Marketing Partners) constituents
- Collaborates with internal Product/IT and external agency functions on the development and implementation of marketing tools.
- This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
About the Company
VISA
Foster City, CA, United States
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. As our products and... Read more