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Job Type
Full Time
Job Details
Job Description Responsibilities: The selected candidate would be required to offer consumer insights and strategic input for our marketing activities mainly focused on fortify our marketing value-added services. This role would coordinate qualitative and quantitative market research & measurement programs for the LAC Region, focused primarily on South Cone Countries - Argentina, Chile and Uruguay. The job requires cross-functional activities and work in partnership with the entire local marketing team. Specific responsibilities include
- Develop research brief: objectives, methodologies, and action standards.
- Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors, Q&A sessions, and e-mails.
- Proposal evaluation: review proposal, meet/work with procurement for negotiation and present recommendation to internal and external clients.
- Prepare approval documents: request Purchase Orders, Contracts, Statement of Work, Risk assessment, vendor risk questionnaire as applicable.
- Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups)
- Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.
- Design and review questionnaires / moderator’s guides aligned with project objectives.
- Review results, gather insights, prepare impactful presentations, and present findings to clients.
- Provide Country level trends and consumer insights reports, cross referencing internal and external sources for internal and external presentations about key segments, generations, or topics.
- Support Marketing Strategies and Team with Consumers Insights, brand, and advertising tracking analysis.
- Leverage Regional tools to create country specific reports and presentations.
- Analyze current research (Brand and Campaign tracking, U&A, etc.) to recommend action plans and leverage on value-added services proposals.
- Present Consumer Insights at local client meetings, events, and webinars
- 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
- 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
- Market Research experience required, qualitative and quantitative methodologies from the vendor or client side.
- Strong analytical skills. Ability to create analysis and data breakdowns in Harmony or similar market research tools and databases.
- Strategic thinking to generate insights and recommend action plans.
- Commercial approach to build value added propositions to clients.
- Robust project management experience and strong process orientation
- Fluent in Spanish and English
- Excellent knowledge of PowerPoint, Excel, and Word.
- Story-telling skills in creating reports and analysis.
- Must be able to handle a wide variety of projects simultaneously.
- Good communication (written and verbal) skills.
- Teamwork, interpersonal & customer service skills
- Strong financial acumen
- Fluent in Spanish and English
About the Company
VISA
Foster City, CA, United States
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. As our products and... Read more