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Job Type
Full Time
Job Details
Job Description As a member of our Customer Workflows Product and Solutions Marketing team, you will have a major impact on our future success by providing competitive research, analysis, and differentiated positioning and messaging, covering all Customer Workflows products. In this role, you will have an opportunity to influence revenue growth for one of the company’s most strategic product lines with support from sales, product management, product marketing, and the executive team. What you get to do in this role:
- Conduct primary and secondary competitive research for the Customer Workflows (CWF) product line (Customer Service Management, Field Service Management, Sales and Order Management), including industry-specific derivative products.
- Maintain a current view of the CWF competitive landscape.
- Process and analyze competitive research into meaningful content with actionable insights.
- Craft compelling competitive content for our Sales, Marketing, Product and Executive Teams.
- Seek out new ways to deliver impactful competitive content to our field and partner teams.
- Craft responses to key market events, such as notable analyst reports, and competitors’ product or acquisition announcements.
- Deliver sales enablement training sessions as the Customer Service Management, Field Service Management, and Sales and Order Management competitive expert.
- Demonstrated ability to effectively communicate with, tactfully collaborate with, and influence people in diverse functional areas.
- Talented at absorbing a large amount of disparate information about the competition, parsing it into relevancy buckets, and providing quick takes on our competitor’s sudden moves in the market.
- Dual-minded approach, combining creativity with analytical prowess.
- Excellent communicator in all methods, verbal, written, interpersonal.
- Process-driven and adept at making data-driven decisions.
- Team player with strong interpersonal skills who thrives in a collaborative environment.
- Ability to structure and present qualitative data in a compelling and credible fashion.
- Strong written, presentation, and project management skills.
- Uncompromising business ethics – experienced in handling sensitive information.
- 5+ years of combined experience in competitive marketing, product marketing, product management, or solution consulting.
- 3+ years in Customer Service Management, Field Service Management, or Sales and Order Management.
- 3+ years of experience in enterprise software/cloud-based services.
- MBA or similar level of experience preferred.
About the Company
ServiceNow
Santa Clara, CA, United States
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We deliver digital workflows that create great... Read more