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Job Type
Full Time
Job Details
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hyderabad, Telangana, India; Gurgaon, Haryana, India. Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience with marketing analytics, return on investment/financial modeling, and statistical analysis.
- Experience translating raw quantitative data into insights.
- Experience with SQL or scripts, building data models or analytic dashboards to pull insights from data sets
- Master's degree, and analytics and digital advertising measurement certifications.
- 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
- Ability to operate self-sufficiently and collaborate as part of a team.
- Ability to work in fast-paced environments, with effective time management skills.
- Develop a deep understanding of client needs and measurement objectives, and provide optimal measurement strategy and define right Key Performance Indicators based on their eligibility criteria.
- Design and execute measurement studies (i.e., Conversion Lift, Brand Lift Study, Experiments, etc.) for clients and optimize for success ensuring there is a read on uplift.
- Utilize knowledge of measurement platforms and advanced analytical skills to design measurement studies. Model results and triage to return on investment (ROI) analysis on the broader media plans. Analyze attribute lift across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and Product Specialists (PSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.
About the Company
Google Inc.
Mountain View, CA, United States
Build for everyone Since our founding in 1998, Google has grown by leaps and bounds. Starting from two computer science students in a university... Read more