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Job Type
Full Time
Job Details
At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information. Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in paid media or digital growth marketing.
- Experience growing subscription businesses either in B2B or B2C environment.
- Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
- Experience developing relationships and working collaboratively with multiple cross-functional partners in a matrixed organizational structure.
- Expertse in managing and optimizing paid media campaigns across Google ad networks (e.g., Google Search, Programmatic display, and Video (i.e., GDN and DV360), YouTube, and more).
- Proficient in creative production and direct response media best practices across various ad networks.
- Understanding of media measurement methodologies (e.g., MMM, MTA, geo-test, etc.) and incrementality measurement.
- Lead paid media strategy for the APAC to meet business objectives while partnering with other regional leads to share best practices globally.
- Manage the agency team responsible for delivering campaigns and partnering with internal Centers of Excellence across Media Lab, Media Lab Measurement and Optimization, and Growth Lab to deliver high performing campaigns that deliver on our growth goals.
- Drive media learning and measurement agenda prioritizing tests that impact positive incremental business growth.
- Represent regional performance and market trends in executive reviews providing recommendations on how to optimize budget to meet business objectives.
- Oversee and support creative production and message testing in partnership with the brand team and social teams.
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