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Job Type
Full Time
Job Details
Job Description About Visa Marketing Team Visa has retained its position as the world's 6th most powerful brand in a recent ranking of The BrandZ Top 100 for 2023. Our brand is our most important asset - it's unique to us. It's more than just our name and logo. It's how we appear in the world, our reputation - how people feel, say, and think about us. We all have a stake in it - this brand is ours. It's our job in the marketing team to continue to protect and grow it. How people and clients perceive our brand has become increasingly important as the marketing team explores new revenue streams and expands to new audiences. Our research shows that people still think we are just a credit card or payment technology company, even though our brand is well known. Our vision is to be known as the trusted commerce engine, the best pay to pay and to be paid - the world's largest, most dynamic, open network of technology, partnerships, and people. What a Sr. Marketing Manager does at Visa: Reporting to the Taiwan Marketing head, the Sr. Marketing Manager leads / supports all marketing initiatives required in the following areas,
- Marketing Fundamental
- Deliver in time and full of marketing/IMC initiatives, campaign planning to execution including above the line and below the line marketing activities.
- Work very closely with creative and media agencies
- Be proactive to maintain Visa owned digital platforms e.g. Visa official website, Facebook fan page, benefit platform
- Work on Visa Taiwan always-on social plan to sustain Visa brand awareness and activities to cardholders.
- Monitor and moderate all media deployment, as well as social platform in a timely manner.
- Lead Cross-Border program (eComm and travel) launch activities from creative and media brief, to working with partners such as Taiwan Travel Bureau, merchants as well as vendor management.
- Brand guard for all public released marketing materials according to Visa guideline
- Working closely with regional team for consumer insights, marketing measurements and Taiwan related collaborations
- Working closely with cross-functional team in country level to collaborate and deliver key product launches.
- Take charge of data led marketing and explore the essence of DMP model, to embed to media strategy and deployment to optimize investment efficiency to targeted segments
- Work closely with COE/ Hub teams for consumer marketing projects, including creative assets, consumer insights and marketing measurements.
- Supervise on Forecast, Accrual, Receiving procedures for respective campaigns.
- Manage budgeting change, process, partnership contracts.
- Comply with internal process, such as file keeping and documentation and making sure all process in order with accuracy and complete on time.
- A minimum 12-15 years of experience in a marketing role
- Bachelor's degree required.
- A team player, always with a 'can do' attitude, collaborative and agile.
- Strategic with a hands-on attitude. Proven track record and expertise in marketing strategy, campaign planning and execution, covering both above and below the-line.
- Extensive experience of planning social media campaigns. Digital savvy is a must.
- Solution and detail oriented in terms of time management, budgeting, and data analysis.
- Strong co-ordination and interpersonal skills with both external and internal stakeholders, including
- Ownership and proactivity
- Strong business acumen with project management skills
Learn more about VISA