Product Manager - Downstream Marketing
Onsite
Denver, CO, United States
Denver, CO, United States
Posted 27 days ago
Job Details
Why join Stryker? We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com Who we want
- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
- Identify critical customer needs and preferences.
- Advocate on the customer's behalf.
- Identifie major initiatives, key issues, and benefits for customer needs
- Contribute specific analyses to aid in the construction of the marketing plan using the marketing plan template
- Collaborate in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
- Be responsible for achieving a budget target.
- Identify factors that influence marketing strategy and positioning.
- Organize product, shipment and organization for trade shows
- Represent Stryker Sports Medicine portfolio on site at tradeshows
- Exhibit product knowledge and competency for all products in the portfolio and be able to hold meaningful conversations with our customer.
- Is the Subject Matter Expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
- Familiar with the field sales structure and the role of sales in the overall marketing mix.
- Gather information for documents such as presentations, proposals, or product guides.
- Demonstrate product features or applications to sales team or prospective clients.
- Incorporate new products into ongoing sales/medical education curriculum
- Support the on-label use and promotion of all products.
- Describe the concepts and importance of sales forecasting.
- Able to translate a product forecast into a product demand plan.
- Assist in estimating sales trends in the market.
- Identify factors that influence marketing strategy and positioning.
- Can conduct financial analysis for pricing (contribution, breakeven, profit pool calculations)
- Understand the various types of communication objectives.
- Manage the content creation and development for Stryker.com as it relates to products in your assigned portfolio.
- Understand the market positioning and strengths/weaknesses of key competitors.
- Locate key recipients of marketing intelligence and information.
- Bachelor’s degree required
- 4+ years of work experience required
- 2+ years medical device or marketing experience preferred
- 12 paid holidays annually
- Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
- Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
Learn more about Stryker
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