As Product Line Manager, you will have the overall responsibility for the execution of the commercial strategy for fast-growing product lines - RFID. A successful candidate will provide vision and direction to the organization and drive action and execution to achieve the strategic and P&L goals for this product portfolio. We are a business fueled by collaboration and teamwork, and passionate about growth, sustainability, and diversity. The Product Line Manager does not have “direct selling” responsibility.

• Develop medium-term, current, and next-year, product line strategy including GTM strategy with the commercial team

• Own the product portfolio for the segment and conduct lifecycle maintenance actions for it with Product development and other relevant functions.

• Create and maintain product roadmap and value propositions including leading recurring cross-functional reviews; Understand customer requirements

• Collaborate with the commercial team to develop a portfolio strategy to penetrate new market opportunities, increase sales, or simply protect the market, to maintain/develop a market-leading position 

• Provide priority for development work within the segment

• Gather commercial and market feedback for iterative development with the commercial team and Product Development 

• Partner closely with Commercial, Product Development, and Innovation Segment Managers

• Execute a portfolio management approach to assigned products to optimize growth & profitability. 

• Develop & implement pricing strategies to maximize product line growth & profitability.

• Collaborate with Supply Chain and Sales in the development/implementation of service strategies and programs for assigned product lines.

• Develop and conduct product training for internal and external customers with product marketing excellence function

• Manage the process of gathering ideas for new products and evaluating their potential to create a competitive advantage. Develops and manages product plans, including competitive product intelligence, product research, forecasts of product volume, specs, features, and benefits

• At least ten (10) years of work experience demonstrating skill set requirements for the role

• Demonstrated success in product development, including rollout, in cross-regional projects or initiatives

• Knowledge of project management tools

• Experience working through product development projects within the industry. 

• Excellent organizational and people skills, with an ability to openly convey information to team members and cross-functional stakeholders 

• Ability to solve problems through effective communication and interpersonal skills. Excellent oral, and written communication and presentation skills

• Command of qualitative market research skills and industry knowledge and use of related tools and databases

• Demonstrated skills and knowledge of qualitative and quantitative problem-solving techniques including effective use of statistics

• Experience in the RFID industry and technical solutions is strongly preferred.

• Travel requirements up to 25% of the time both domestic and international

• Prior experience in program and product development leading integration of hardware, process operations, personnel and management/financial systems into a completed product

• Assertive, persistent, and flexible in working in a matrixed, fast-paced organization

• Self-discipline and urgency (sense of time pressure and motivation to complete activities)

• Risk-taking (willing to try new things and explore new domains)

• BS in business with a supporting technical background or engineering with relevant business experience

Who we are! - Our Story:

Every voice. Every day! Eight Values. One Team!

Being open to every voice, every day, brings our value of diversity to life and makes Avery Dennison a vibrant and engaging place to be. We understand diversity and equal opportunities as enrichment for our future-oriented work. Across our diverse, global team, every voice makes us stronger. When we listen to and learn from each other, there is no limit to what we can achieve together. Each of us is unique, and we appreciate bringing together different personalities and talents.

Avery Dennison is an equal-opportunity employer.

To find out more about all our employee resources groups globally as well as our Diversity, Equity & Inclusion approach, please go to https://www.averydennison.com/en/home/about-us/diversity-and-inclusion.html