Demand Generation Campaign Manager
Onsite
Sunnyvale, CA, United States
Sunnyvale, CA, United States
Posted 22 days ago
Job Details
At Juniper, we believe the network is the single greatest vehicle for knowledge, understanding, and human advancement the world has ever known. To achieve real outcomes, we know that experience is the most important requirement for networking teams and the people they serve. Delivering an experience-first, AI-Native Network pivots on the creativity and commitment of our people. It requires a consistent and committed practice, something we call the Juniper Way. Key Responsibilities: Campaign Strategy Development:
- Collaborate with the core squad members (Product Marketing, Campaign Strategy, Content, Web) to develop comprehensive demand generation programs that align with Juniper Networks' goals and target market segments.
- Conduct market research and analyze industry and competitive trends to identify opportunities for compelling programs.
- Identify campaign objectives, target audience personas, messaging frameworks, and key performance indicators (KPIs) for demand generation programs.
- Lead the end-to-end execution of multi-channel marketing campaigns, including email marketing, digital advertising, social media, events, webinars, and content marketing.
- Coordinate with internal teams and external agencies to ensure timely delivery of campaign assets and materials into market.
- Monitor campaign performance, analyze metrics, and optimize tactics to maximize ROI and achieve targets on an ongoing basis.
- Work closely with content creators, designers, and subject matter experts to develop compelling campaign content.
- Leverage and extend clear and concise messaging that resonates with target audiences and communicates Juniper Networks' value proposition in demand generation programs across all marketing channels.
- Collaborate with campaign strategy, product marketing, sales, content and web to ensure alignment of campaign messaging and tactics.
- Provide guidance and support to regional and field marketing teams for localized campaign execution.
- Prioritize work, secure resources and identify gaps on weekly basis on weekly squad stand-up meetings.
- Generate regular reports on campaign performance, including key metrics such as leads generated, conversion rates, meetings held, pipeline contribution and revenue attribution.
- Regularly conduct post-campaign analysis to identify successes, areas for improvement, and lessons learned.
Learn more about Juniper Networks
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