Reporting into the Director of Marketing for UKI, Nordics and South Africa, you will be responsible for planning, and executing a programme of events (digital and in-person), tightly aligned to our global marketing strategy and regional business objectives.  You will partner with Regional Sales teams to devise a series of compelling events to support the business objectives within each line of business. You will develop a cadence of communication that proactively promotes and informs the plan and activities to internal stakeholders.  In addition to these responsibilities, you will assist the regional marketing managers in campaign execution tasks.    Responsibilities:  

• Support the marketing team in the creation, management, and evaluation of a programme of compelling and creative events. Leverage multiple channels and support multiple solution areas and customer groups, in line with business objectives. 
• Proactively engage with colleagues throughout the business to identify requirements and opportunities for both in-person and digital events in support of the wider plan. 
• Develop innovative strategies to promote events to the agreed target audience. 
• Proactively communicate planned events to all internal stakeholders.  
• Develop relationships with key alliance partners to identify, create and optimise event opportunities. 
• Own the planning, implementation, and management of events within the agreed plan. 
• Work closely with internal colleagues and external agencies where appropriate to deliver the programme of events. 
• Ensure all events support business objectives and they are compliant with brand guidelines and internal policies. 
• Collaborate with Marketing Operations team to implement the process for event set up and measurement. 
• Plan events with outcomes in mind.  Propose KPIs and metrics for all events and work with the Marketing Operations team to ensure agreed measures are tracked, followed up and reported. 
• Work closely with sales to monitor the process of post event follow up, ensuring that resulting opportunities are tracked and measured with the correct attribution. 
• Remain up to date with events management best practice and advise how it can be applied to the business. 
• Step in, where necessary, to support the team to execute elements of priority campaigns/initiatives.