Analyst - Marketing
Onsite
New York City, NY, United States
New York City, NY, United States
Posted 10 days ago
Job Details
You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Consumer Marketing Enablement Team (MET) delivers omni-channel marketing campaigns as part of our broader US Consumer business objective to scale acquisition, increase customer engagement, and accelerate revenue momentum. The Analyst of Marketing Enablement will be responsible for overseeing and maintaining a portfolio of marketing campaigns across web, phone, mobile, direct mail, email and third-party experiences. This individual will assess nuances and scope of marketing initiatives, translate marketing strategies into launch milestones, and collaborate across numerous teams to plan and execute targeting, segmentation, creative development, legal and compliance approvals, testing and post launch validations. They will also develop process efficiencies to deliver speed to market, efficiency and quality metrics in marketing enablement. A successful analyst will have strong written and verbal communication, project management, organization and leadership skills. They are passionate about understanding how our customers behave, but also how we can pave the way for new, innovative marketing functions that allow us to reach them effectively. Key Responsibilities
- Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
- Partner with marketing and operations teams to understand offer constructs, develop go to market execution plans, and implement new offers to engage customers
- Collaborate with partners on messaging and creative development process, owning reviews with internal partners and approvals with brand, legal and compliance
- Participate in campaign results analyses, understanding customer behavior and providing actionable recommendations on how to improve performance against goals
- Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on standard processes
- Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities to deliver flawless execution
- Strong attention to detail, serving as a process-focused problem solver
- Effective written and verbal communication skills, building and using relationships to create solutions
- Strong mix of analytical and critical thinking skills to implement impactful solutions that get results
- Desire to learn and be part of a fast-paced, dynamic team
- Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
- Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise
Learn more about American Express Company
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