Senior Marketing Associate
Onsite
Bloomington, MN, United States
Bloomington, MN, United States
Posted 10 days ago
Job Details
Why join Stryker? We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com As a Senior Marketing Associate for Stryker Upper Extremities, you will help define the strategy for the shoulder arthroplasty downstream marketing team. The preferred location for this role will be hybrid in Bloomington, MN. Who we want
- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service
- Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
- Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
- Work proactively with market research to collect customer insights for segmentation
- Responsible for product or portfolio's targeting and positioning
- Prioritize marketing initiatives appropriately given product or portfolio goal and metric
- Apply market data, uses planning tools, and seek expert opinions when analyzing channel strategies
- Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
- Incorporate new products into ongoing sales/medical education curriculum
- Assess business/sales trends and communicate to key stakeholders responsible for production
- Responsible for setting price and maintaining product or portfolio margin
- Partner with Marketing Communications to develop a communications approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
- Bachelor’s degree required
- MBA preferred
- 2+ years of work experience required
- 2+ years medical device or marketing experience preferred
- Excellent presentation and interpersonal communications skills
- 12 paid holidays annually
- Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
- Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
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