The Growth Marketing team is seeking a Database Marketing Manager to lead planning, implementation, and on-going management of database segmentation. The primary objective of this role is to build out agile database segments that can be used across all regions/channels. You will work with the marketing operations, campaign and email marketing teams and ABM specialists to devise a segmentation strategy that allows for limitless, flexible targeting and personalization. The ideal candidate possesses a combination of analytical prowess, digital marketing expertise and strategic thinking.   

Key Responsibilities 

• Oversee the management and optimization of our marketing database, ensuring data integrity, cleanliness, and compliance with regulations (e.g., GDPR, CCPA).  

• Utilize advanced segmentation techniques to identify and target specific audience segments.  

• Deploy database email marketing strategies aligned with business objectives and target audience segments (example: re-engagement email series for cold leads). Collaborate with cross-functional teams to ensure strategic alignment and effective execution.  

• Design and implement A/B tests and multivariate tests to optimize campaign elements such as subject lines, messaging, and timing.  

• Collaborate with ABM, digital, lead generation and marketing operations teams to support segmentation, list requests and optimized targeting across digital channels.  

• Analyze customer data to identify trends, patterns, and insights that inform marketing initiatives. 

• Segment customers based on demographics, behavior, and purchasing patterns to optimize targeting and messaging. 

• Support the creation of propensity models and the integration of their outputs into segments.  

• Support the integration of intent data into segments and tools. 

• Regularly communicate the state of the database including details such as how many contacts in each segment, region, persona, range of lead score, etc.  

• Stay abreast of industry trends, best practices, and emerging technologies in database marketing, Adobe tools, and related areas to drive innovation and competitive advantage.  

Success Criteria 

• Stand up and maintain critical new audience segmentations within our existing database. 
• Develops database marketing segmentation programs targeted to key audiences. 
• Oversees the data input of customer prospects and is responsible for customer list generation process and prioritization. 

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