The Marketing Operations Lead will be responsible for overseeing and optimizing marketing operations processes across the Europe, Middle East, and Africa (EMEA) region. This role will play a key part in driving operational excellence, ensuring alignment with global marketing strategies, and supporting regional marketing initiatives. The successful candidate will have strong leadership skills, a deep understanding of marketing operations, Marketing Tech, and campaign operations, and the ability to collaborate effectively with diverse teams across multiple countries.

What You’ll Do

Collaboration

• Develop and implement the EMEA marketing operations strategy in alignment with global marketing objectives and regional business goals

• Identify opportunities to streamline processes, improve efficiency, and drive operational excellence across the region

• Work cross functionally with marketing teams and sales in the region to ensure that the processes are aligned and optimized

• Foster a culture of collaboration, innovation, and accountability encouraging cross-functional cooperation and knowledge sharing

Marketing Tech Optimization

• Identify and address gaps and opportunities in marketing technology with a focus on driving demand acceleration 

• Evaluate functionality gaps in the global Martech stack that are specific to the EMEA region, representing the needs of the business in the overall tech stack evolution

• Optimize existing tools, ensuring adoption within stakeholder groups

• Drive continuous improvement initiatives to increase efficiency and effectiveness of marketing technology integrations

Regional Campaign Support

• Partner with regional marketing teams to understand goals, requirements, and challenges; provide operational support to enable the successful execution of marketing campaigns and initiatives

• Implement best practices and standard operating procedures (SOPs) to streamline workflows, enhance data management, and optimize campaign execution

• Fulfill campaign operations builds in Marketo, partnering with agency support to ensure on-time execution that meets quality standards

• Lead marketing compliance with regulatory requirements such as GDP

​Performance Measurement and Reporting

• Train and enable regional stakeholders to use analytics dashboards related to campaign/channel performance and ROI 

• Work with Data and Analytics team to address regional requirements for dashboards 

• Provide regular insights and recommendations based on data analysis to inform decision-making and drive continuous improvement for regional and EMEA marketing

What You’ll Need 

Minimum Qualifications

• 6+ years of related career experience in Marketing - preferably in a technology organization

• Undergraduate degree or equivalent combination of relevant career experience

Preferred Qualifications

• Proven experience in marketing operations, with a focus on leading regional or global operations initiatives 

• Ability to drive change, and foster a culture of excellence and collaboration

• Deep understanding of marketing operations processes, best practices, and technologies, with the ability to implement and optimize complex workflows to support business outcomes

• Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels of the organization

• Analytical mindset with strong problem-solving skills and the ability to derive actionable insights from data to drive operational improvements

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment

• Experience working with cross-functional teams in a matrixed organization - preferably in a global or multinational company

Travel Requirement & Working Conditions

• Reliable internet access for any period of time working remotely, not in a Workiva office

• Up to 10% travel