Position Overview  

Do you live at the intersection of the technology, finance, procurement and engineering functions? Are software and cloud optimization and economics your specialty? Be the marketer who sets the go-to-market direction for the SoftwareOne ITAM and FinOps portfolios, creating a global brand and scaling growth in multiple markets. This role will manage: strategic plans for new service launches; market and competitive analysis, growth and retention strategies; messaging and positioning, and ABM or demand gen campaigns.  

Reporting to the Senior Global Marketing Director, .Services and FinOps/ITAM global practice leadership, the marketing leader will be responsible for consistent and high-quality plan execution, coordinating with content strategy and story-telling, corporate marketing, digital marketing and campaigning, and analyst and public relations. 

Core Tasks and Responsibilities 

• Lead FinOps and ITAM marketing globally, working closely with practice leadership, Innovation & Technology, Sales, global and regional marketing counterparts, and partners. 
• Develop and implement the FinOps and ITAM marketing strategy, managing resources, performance and key metrics 
• Track marketplace, competitors, industry trends and buyer insights through market research and analysis for key markets 
• Build brand awareness for ITAM and FinOps in priority growth markets globally via thought leadership, industry associations and integrated multichannel campaigns including input to analyst, media relations and social teams 
• Manage relationships with cloud, developer and finance communities including virtual/physical summits  
• Provide channel strategy and access to our partner ecosystem, managing programs and alliance relationships 
• Help shape new service offerings with the product development team, including competitively differentiated positioning, services messaging and value articulation, buyer personas, sales communications, launches, industry analyst and product lifecycle marketing  
• Provide guidance and execution for always-on campaigns, ABM and lead generation programs including market segmentation, buyer targeting and data-driven campaign execution 
• Contribute to sales enablement with messaging, pitch decks, case studies and references, and product release updates while determining market and sales readiness 

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