Onsite
Posted 3 days ago
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Job Details

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. 

The U.S. Customer Marketing Enablement Team, within US Consumer Services, strives to deliver value, experiences, and offerings that back our Customers through differentiated customer-centric strategies & marketing. The Sr. Analyst, Customer Marketing Enablement, will join a group of dedicated, passionate marketers rallied behind goals to leverage the customer as a platform for growth ─ deepening revenue and share in ways difficult for others competing in the marketplace to replicate.

The Sr. Analyst Team Lead is responsible for developing and implementing lifecycle marketing strategies and technologies which enrich customer and marketer experiences for future growth. Specifically, this part of the team is charged with improving the efficiency, agility and sophistication of our core campaign operations and centralizing, managing, and delivering end to end campaigns supporting the broader U.S. Customer Marketing Team.

This role reports to the Senior Manager of Customer Enablement, leading the part of the team dedicated to unlocking more tools and CRM-based capabilities that our marketers use every day to reach customers more effectively. They will serve as the enablement team lead, responsible supporting the execution of marketing campaigns across the dialogic customer channels, including Phone and Chat. Additionally, they will be responsible for progressing overall process efficiency, working closely with Marketing, Technology, Channel Execution teams, Governance, and Compliance partners. 

The ideal candidate will bring strong written and oral communication, project management, organization, and leadership skills —proficiencies crucial in building and launching customer marketing campaigns and implementing operational improvements that yield the best outcomes for our existing Card Members and our marketers. They are passionate about understanding how our customers behave, but also how we can pave the way for new, fundamental marketing functions that allow us to reach them more effectively. Finally, this individual will join a team that requires collaboration, teamwork, and fun!

This role will have the opportunity to become one of the linchpins for the U.S. Customer Marketing team, supporting critical marketing campaigns & developing process efficiencies with impactful results. Gained perspective in marketing operations will empower the individual to assess the nuances & scope of these initiatives, resourcefully translating these marketing strategies into successful campaigns. The ideal candidate would combine their strong organizational skills and attention to detail with a passion for consumer marketing in a collaborative environment.

Key Responsibilities

·       Lead a team of contractors who own their own portfolios within the channel and drive end-to-end marketing campaign set up and delivery

       Partner with marketing and operations teams to understand offer constructs, develop go to market plans, and define implementation strategy of new offers, product launches and refreshes to engage existing customers.

·       Collaborate with partners on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance.

·       Develop and maintain pipelines and campaign execution calendars and track team capacity

·       Participate in campaign results analyses, understanding customer behavior and providing concrete recommendations on how to improve performance against goals.

·       Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on best practices and leading quarterly development conversations.

·       Support the Marketing force migration strategy, spearheading weekly cross-functional leadership meetings, implementation of tests and reporting on progress to executive leadership.

Minimum Qualifications

·       Project management experience and organization skills, with the ability to manage tight timelines and multiple     priorities while driving flawless execution

·       Strong attention to detail, serving as a process-focused problem solver

·       Effective written and verbal communication skills, building and leveraging relationships to create solutions

·       Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results

·       Desire to learn on a fast-paced, results-oriented, dynamic team

·       Demonstrate collaborative approaches to drive a project/initiative to completion

·       Marketing campaign execution experience within financial services preferred

·       Experience with training, onboarding, or people management is a plus

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

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Sr Analyst - Customer Marketing Enablement
I'm Interested