Job Description Summary

Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.

This is a management position that contributes and achieves results through others. The role is responsible for managing subordinates in professional jobs or managing through subordinate managers / supervisors or is a leader of process that achieves results through others, whom are not direct reports. Job requires comprehensive understanding of the concepts and principles in their discipline. The requirement for a broader knowledge implies the need to understand other concepts and principles in context in order to resolve issues that have an impact beyond the area. The job has full management of a team, including management of people, defining roles and responsibilities, planning for the department's future needs and operations, counselling employees on performance and contributing to employee pay decisions or changes. This job typically requires a degree or equivalent and a minimum of 8 or more years experience.

Job Description

Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:
• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales
• Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Maintain customer engagement and deeply understands customer needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio
• Articulate why the product or portfolio adds value or solves problems for the customer
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluates studies
• Tie the business goal of the product or portfolio to the overall goal of Stryker
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Responsible for the obsolescence plan
• Provide analytical support to set price
• Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
• Provide marketing intelligence group with key objectives and inputs to drive customer insights

Minimum Qualifications (Required):
• Bachelor’s degree required
• 4+ years of work experience required

Preferred Qualifications (Strongly desired):
• MBA preferred
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)