The Central and East Europe Senior Manager Field Marketing will lead a regional team covering Poland, Hungary, Romania, Bulgaria, Slovenia, Kazakhstan, Ukraine, Turkey, Slovakia and the Czech Republic.

The Marketing Leader will accelerate revenue growth at SoftwareOne and raise our local market brand awareness. In this highly impactful role, you will set the strategy and execute integrated campaigns spanning ABM, digital, event and channel marketing and communications to deliver local country sales growth plans and revenue targets. This role will serve as a critical connection point between the global/corporate marketing function and local sellers as you orchestrate and implement scalable marketing programs.

If you are smart, resourceful, results-driven, hands-on, and thrive in a fast-paced environment, this could be a great role for you. This is a hybrid role commutable to any major office in the Federation. Reports functionally to the Chief Marketing Officer and has Federation Leader as business stakeholder.

Tasks and Responsibilities

• Establish field marketing goals and strategies for regional growth while driving alignment in conjunction with local sales and services leaders
• Proactively support strategic planning and development of scalable, integrated marketing programs including local go to market, solution sets and sales motions enabling market growth
• Identify core opportunities to raise brand awareness and affinity for SoftwareOne while utilizing the appropriate mix of global-led programs and highly targeted/localized campaign initiatives
• Understand customer market segments, monitor competitive activity and design lead generation campaigns for cross/up-sell at existing customers/account base and net new logo acquisition
• Drive SDR/inside sales activities and collaborate closely with business development execs and account managers to ensure relevance of demand gen programs and pipeline discipline
• Work with key alliance partners on joint go-to-market motions and sales pipelines that maximize market development funds and generate mutual new business opportunities
• Serve as the go-to authority for all local market activities and support a communications loop between marketing leaders and regional business in a matrixed environment
• Work cross-functionally with Sales, Sales Enablement, Product Marketing, Revenue Marketing, Content, Creative Services, Digital, and Marketing Operations teams to ensure optimal orchestration, localization and effectiveness of marketing programs
• Mentor a team of country marketers to drive their professional development and maximize their performance and sense of community #LI-IW1