Who we want

· Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

· Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

· Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

· Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

· Knows the market positioning and strengths/weaknesses of key competitors.

· Locates key recipients of marketing intelligence and information

· Describes the offerings of a product line and their primary features.

· Identifies critical customer needs and preferences.

· Advocates on the customer's behalf.

· Seeks help to support dissatisfied customers beyond own span of control.

· Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template

· Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.

· Provides metrics and updates back to the larger group on applicable individual segments of the process.

· Responsible for achieving a budget target.

· Explains the various purposes and uses of budgets.

· Lists essential elements of a budget.

· Lends support and analytical help in segmentation work.

· Works proactively with market research to collect customer insights for segmentation, targeting and positioning

· Identifies major initiatives, key issues, and benefits of product positioning.

· Identifies factors that influence marketing strategy and positioning.

· Identifies useful reasons to believe from the value proposition

· Collaborates in the development of the target audience description.

· Identifies whether a product or brand name is a true product or portfolio (a brand that reflects the customer perspective).

· Able to assess alignment of specific company projects or initiatives to the core competence. Evidence Generation

· Identifies key elements of the Value Proposition that require evidence.

· Applies clinically proven claims to existing marketing programs.

· Can generate alternative category definitions for the product or portfolio.

· Identifies whether a business goal meets SMARTI criteria.

· Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.

· Defines each of the four customer groups of the product or portfolio: non-users, exclusive users, competitive users and multi-brand users.

· Identifies each of the Big Picture strategic quadrants.

· Develops an operational customer definition for the product or portfolio, including attitudes and behaviors.

· Identifies basic sales channels used by the organization.

· Cites examples of sales channels for specific products, services or customers.

· Applies market data, uses planning tools, and seeks expert opinions when analyzing channel strategies.

· Is the Subject Matter Expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]

· Familiar with the field sales structure and the role of sales in the overall marketing mix.

· Gathers information for documents such as presentations, proposals or product guides.

· Demonstrates product features or applications to sales team or prospective clients.

· Incorporate new products into ongoing sales/medical education curriculum

· Supports the on-label use and promotion of all products.

· Describes the concepts and importance of sales forecasting.

· Able to translate a product forecast into a product demand plan.

· Follows an organization's sales forecasting standards.

· Assists in estimating sales trends in the market.

· Identifies goals and objectives of effective supply chain management.

· Identifies factors that influence marketing strategy and positioning.

· Can conduct financial analysis for pricing (contribution, breakeven, profit pool calculations)

· Understands the various types of communications objectives.

· Identifies internal or external publications and sources of information that are relevant to the organization.

· Identifies the various types and formats of communication that are commonly used outside of the organization.

What you need

· Bachelor’s degree required

· MBA preferred

· 2+ years of work experience required

· 2+ years medical device or marketing experience preferred

· Excellent presentation and interpersonal communications skills

What We Offer

· A winning team driven to achieve our mission and deliver remarkable results

· Quality products that improve the lives of customers and patients

· Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker: https://www.stryker.com/

Learn more about Mako: https://www.stryker.com/us/en/portfolios/orthopaedics/joint-replacement/mako-robotic-arm-assisted-surgery.html