With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The Acquisition & Customer Marketing (ACM) team within the International Card Services Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express. This role is an exciting new opportunity as part of the International ACM organization to revolutionize the company’s future by attracting and acquiring new card members. ACM creates and collectively delivers the next horizon growth strategy, powered by investments, capabilities and marketing solutions that are customer centric, innovative and scalable.

The Manager, Acquisition Strategy – Mid funnel, ICS Centre of Excellence is a brand-new role that will be responsible for defining the strategy for the mid-funnel (cardshop and beyond). The remit is focused on defining the longer-term roadmap for mid-funnel experience while aligning on the building blocks (short-term goals for upcoming quarters) across consumer and SBS. The role will be anchored on identifying opportunities for synergies and scaling across the countries and LOBs; working in close collaboration with key stakeholders (market Acquisition and EDDS).

Reporting to the Director, Mid-funnel strategy and capabilities, Acquisition CoE ICS, this role will suit someone who thrives when working in a diverse, fast-paced team, and outcome oriented.

How will you make an impact in this role?

You'll be responsible for driving the success of the mid-funnel strategy, roadmap and experience for all users and ensuring smooth coordination of initiatives across various stakeholders to:

• Define the mid-funnel strategy for lead ICS and long-tail (e.g., assets and landing pages for various use cases, capabilities required across various countries)

• Defining alternative delivery strategy for middle-funnel experiences beyond cardshop (e.g., OneCMS pages, homepage)

• Partnering with the digital product team to identify and implement an efficient mid-funnel experience for our prospects and facilitate their decision-making process (incl. working with GABM)

• Identifying and leveraging scalable opportunities to drive continued card acquisition, billings and revenue growth (driving the appropriate traffic to lower-funnel and pushing the overall conversion)

• Maintaining market awareness of both competitors and technological advances to analyse, plan and develop future strategic plans and build clear benchmarks

• Building strong relationships with local & central colleagues (digital product and country teams) to collectively drive customized journeys and experience premium experience across cardshop (leveraging SEO optimization and design centric approach)

Minimum Qualifications:

• Strategic thought leadership skills, with a proven track record in product and process innovation and the ability to work across both strategy and implementation

• Financial acumen and ability to connect product development build/solutions to financial impact

• Strong marketing experience, including digital capability and/or website development & optimisation experience

• Ability to drive experimentation and digital product delivery (incl. tracking & tagging processes, and privacy governance for such controls)

• Solid understanding of marketing strategy across acquisition channels and the overall onboarding experience

• Ability to independently use data to make decisions and analyse trends. Experience leveraging data sets like NVision or Adobe to understand customer behaviour. No coding skills required.

• Strong communication skills, including presentation and outstanding influencing abilities with confidence in presenting to senior leaders

• Empathy for customer, colleagues, and ability to see multiple perspectives and foster the diversity and multicultural environment we embrace as a company 

• Strong project management skills - ability to progress key projects in a complex environment

Preferred Qualifications:

• Preferred experience of building site pages with OneCMS or like hands-on digital content development for web

• Experience with Content Square, Adobe Analytics or like digital behavioural tools

• Experience working/living in non-native countries or cultures and foreign language knowledge is encouraged

• Experience or knowledge of SEO strategy and building site pages while optimising search effectiveness

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.