DESCRIPTION

Key Responsibilities:

• Drive BD Products in Collaboration with Sales Teams:
• Collaborate closely with sales teams to understand market dynamics, customer needs, and competitive landscape.
• Develop strategies to drive BD product sales and achieve assigned AOP targets in the region.
• Provide support and guidance to sales teams in positioning and selling BD products effectively.
• Design and Execute Sales and Marketing Plan for BD Products:
• Develop comprehensive sales and marketing plans for BD products, aligned with overall business objectives.
• Identify key target markets, segments, and customer personas for BD products.
• Execute marketing campaigns, including digital marketing, events, and promotions, to generate leads and drive sales.
• Business Scorecard Development and Tracking:
• Develop business scorecards to measure key performance indicators (KPIs) for BD products.
• Collaborate with sales partners to ensure full visibility into BD business performance in the region.
• Track and analyze KPIs regularly, identifying areas for improvement and implementing corrective actions as needed.
• Support Sales Activities in Zone:
• Support the sales team by assuming a central role in sales operations between suppliers, sales teams, and execution teams.
• Maintain the funnel and demonstrate superior sales skills during the initial phase of product launches by Product Managers.
• General Marketing Responsibilities:
• Lead the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
• Work with leaders to develop marketing communication plans; prepare drafts of marketing communications.
• Lead project management support and communicate plans, deadlines, and achievements to marketing leaders; work across regions with marketing teams to execute projects.
• Participate as a representative of Marketing on Value Package Introduction project teams.
• Understand the global brand strategy and align work products to that strategy.
• Document and understand marketing and sales systems and processes; collect and interpret customer satisfaction data; integrate Voice of the Customer into marketing plans.
• Learn relevant channels to support activities.
• Participate in continuous improvement activities as the marketing function representative.
• Coach less experienced marketing specialists.

RESPONSIBILITIES

Experience:

• Intermediate level of relevant work experience required.
• Knowledge of and experience using the four P’s of marketing (Product, Price, Promotion, and Placement) required.

Competencies:

• Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Plans and Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals.
• Resourcefulness: Securing and deploying resources effectively and efficiently.
• Channel Awareness: Explaining and contextualizing industry structure, dynamics, and path to market in order to advance organizational goals.
• Market Analysis: Researching information using meaningful and valid sources and data to expand knowledge of markets; analyzing findings by connecting dots and identifying trends to create a coherent image of the market; summarizing relevant insights by condensing, prioritizing, and translating how these impact the business.
• Marketing Plan Management: Developing marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guiding and influencing cross-functional implementation and creating a framework to evaluate market responses and business performance.
• Translating Relevant Market Data: Collecting and categorizing customer voices and market information by leveraging appropriate research tools and techniques; analyzing research findings to identify opportunities to deliver customer solutions.
• Values Differences: Recognizing the value that different perspectives and cultures bring to an organization.

QUALIFICATIONS

Qualifications:

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
• This position may require licensing for compliance with export controls or sanctions regulations.

Skills:

• Strategic thinking, team building, and mentoring.
• Skills to manage complex, low volume, niche products and parts.
• Responsible for cost, on-time supplies, and quality of supplier parts.

Job Marketing

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt - Experienced

ReqID 2406113

Relocation Package Yes